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Our Products
in Powerful Formats

Different messages and audiences require different media solutions. Whether you want broad advertising across the country or a specific campaign at a chosen location, we have the formats that fit. We’re happy to give advice.

Eurosize-networks

For campaigns designed to reach a broad audience, fast and with impact

Eurosize is the most popular outdoor format in Sweden and is primarily available as standalone billboards and in bus shelters. By choosing Eurosize, you reach a large number of people, multiple times a day. Eurosize is available in Sweden’s 25 largest cities. With locations close to shopping areas on major pedestrian streets, squares, and bus stops, your message reaches a vast and diverse audience, multiple times a day. This results in a low contact cost.

With Eurosize, you get advertising spaces that are standalone or integrated within public transport, or both. The standalone advertising spaces are carefully selected and located on sidewalks, pedestrian streets, and along the most trafficked roads. The spaces in public transit are found in bus shelters throughout Sweden. Our Eurosize is packaged in various series to best meet our customers’ needs. Since Eurosize is our most popular format, it’s easy to find a campaign setup that suits your campaign and target audience. We offer a range of package solutions for Eurosize. Feel free to contact us, and we’ll help you find the package solution that suits you best.

Our Eurosize placements are where people are constantly on the move, making it crucial for your message to be clear and visible. That’s why our Eurosize boards are internally lit, with most illuminated even during evenings and nights. Eurosize is also excellent for creative Innovate solutions.

 

 

Metro Eurosize

Maximum impact in the busiest metro stations in Stockholm

  • Backlit in the evening
  • High reach and frequency in a short time
  • Low contact cost
  • High-purchase environments

  • Original dimensions:
    1185 x 1750 mm + 5 mm
    Visible area: 1155 x 1710 mm

  • Faces 150
  • Frequency 7,9
  • Reach 28,2%
  • VAC 6 500 281
  • Prince incl. printing 569 500 SEK
  • Carbon footprint n/a

Delivery information

PRINT METHODS
• With the digital print method, an unlimited number of designs is included in the campaign.
• The number of designs for the offset print method will be specified in the quote.

Proof print order
Originals and ordering a proof print must be pre-arranged and delivered to the respective printing house at least 7 working days before the last “regular” original date, incurring an additional cost.

Trial Posting
Before your campaign, we would like to offer you a complimentary trial posting together with us at JCDecaux. Interested? Don’t hesitate to reach out! Note that this is applicable for bookings of Riks or Large City.

Here, you’ll stand out at the subway’s busiest stations! Every week, at least 1.1 million people travel via the Stockholm subway, with our stations reaching 92% of these commuters. This means individuals board and disembark at one of our 14 concept stations. Our Metro Eurosize is part of our metro network and have placements on platforms and strategic spots near entrances and exits, well-visited areas such as mezzanine levels and passageways ensures high frequency and broad reach, delivering low cost per contact and maximum impact. The prices listed in the product overview apply from week 6-18, 2026, download ratecard here.

We will be able to report the carbon footprint for our new products starting in 2027.

MetroVision

19 square meters of digital impact,
at the core of Stockholm's everyday pulse

  • Share of time
  • Premium locations
  • Dynamic and flexible
  • High-purchase environments
  • Available IO/Programmatic
  • Motion content

  • MetroVision Video material
    Ad length: 5 or 10 seconds
    (verify with purchased media space)

  • Resolution: 2344 x 781 px

  • Orientation: Horizontal

  • File format: mp4, jpg, png
    Codec: h.264
    Bit rate: Max 8000 Kbps
    Frame rate: Max 25 fps

  • File size: Maximum 30MB

  • Screens 80
  • SOT 8,33%
  • Frequency n/a
  • Reach 34%
  • Price 1 600 000 SEK
  • Carbon footprint 38 kg CO2

Delivery information

When?
The final material is requested at least 3 working days before the campaign start. For weeks with extra public holidays, please contact [email protected].

How? – Option 1
Digital material should be sent to:
[email protected]
Include the following information in the subject line:
Booking number:
Advertiser:
Campaign period/Week:

How? – Option 2
Upload the digital material to
www.wetransfer.com, www.sprend.se
or your own FTP server and send a link to
[email protected] for file upload.

Week 34, we’re launching the next level of digital outdoor advertising: 19 sqm high-resolution digital screens, strategically placed at Stockholm’s busiest subway stations as a part of our metro network. Each week, over 1.1 million people travel via the Stockholm subway, with our stations reaching 92% of these commuters, boarding or disembarking at one of our 14 concept stations. MetroVision is available on 11 of these concept stations, with screens located both on mezzanine levels and in passageways for optimal visibility where commuters congregate and move most. Screens can be easily paired to create synchronized campaigns across multiple surfaces – perfect for amplifying brand experiences, launching new products, or creating wow effects with motion visuals. With superior technical quality, you can expect razor-sharp graphics and a premium feel. Download ratecard here from w.34 and forward here.

With the capacity to showcase dynamic content on high-quality screens, your brand gains the power to stand out and make a significant impact. Leverage the benefits of digital channels with adaptable and flexible campaigns by customizing messages based on day, time, inventory levels, or any other factor that enhances the relevance of your campaign.

Whether you’re aiming to build brand awareness, drive traffic to a store, or launch a product, these screens offer an effective and modern channel to reach a broad urban audience at just the right moment.

We will be able to report the carbon footprint for our new products starting in 2027.

Digisize-network

Reach the right audience, in the right place, at the right time with Digisize

Digisize offers you the flexibility to tailor your message according to the time of day, ensuring you reach the right audience at the perfect moment. Our digital screens are strategically placed on main streets, squares, hotspots, and other prime locations across twelve of Sweden’s largest cities. These high-traffic areas attract affluent consumers with a keen interest in shopping, entertainment, and business life. The network features 270 digital advertising surfaces, concentrated in cities where exposure and impact are maximized. Starting in 2026, the network will expand into the subway system with Metro Digisize screens installed on platforms and at entrances and exits. This delivers both high frequency and broad reach, resulting in low contact costs and strong campaign effectiveness.

The ability to display dynamic video content on our high-quality screens allows your brand to stand out and create real impact. Take advantage of the digital channel’s strengths by creating flexible campaigns where messages can be quickly adjusted based on the day of the week, time, stock levels, or other relevant factors. Whether your goal is to build brand awareness, drive store visits, or launch a new product, Digisize is a modern and efficient solution to connect with a broad, urban audience exactly when it matters most. Each location is carefully selected to attract the right audience. Thanks to a partnership with SIFO, we have data showing how and when people move through selected locations, enabling you to target the right person at the right time.

We offer three different Digisize series, and we’ll help you find the one that suits you best. If our series are new to you, feel free to contact our sales team, who can assist you in finding the best solution for your campaign.

Our Digisize screens stand 2.5 meters tall and are brightly illuminated, ensuring your message is visible no matter when people pass by. The format’s size and visibility make it, with its strategically chosen premium locations, an outstanding channel for your campaign.

Metro Digisize

When you need to say more in less time and still make people look

  • Premium locations
  • Dynamic and flexible
  • High-purchase environments
  • Motion content
  • Available IO/Programmatic

  • Digisize Video Material
    Ad Length: 5 or 10 seconds
    (verify against purchased media space)

  • Resolution: 1080 x 1920

  • Orientation: Portrait

  • File Format: mp4, jpg, png
    Codec: h.264
    Bit Rate: Max 8000 Kbps
    Frame Rate: Max 25 fps

  • File Size: Up to 30MB

  • Screens 195
  • SOT 8,33%
  • Frequency 11,5
  • VAC 7 291 359
  • Price 795 000 SEK
  • Carbon Footprint n/a

Delivery information

THINGS TO CONSIDER
– Avoid using print ads or existing TV commercials. They must be adapted or redesigned.
– Motion material must be specifically developed for portrait format with a 9:16 aspect ratio.
– We currently cannot publish digital material in the form of edited commercials and film trailers, as the City of Stockholm has set limitations on the amount of motion a digital ad can have.

TIPS
– Keep the logo visible at all times to ensure the message is conveyed.
– Let the message be simple, clear, and direct.
– Eye contact evokes emotions and captures attention.
– Strong contrasts are most visible, especially in darker seasons.
– Signal colors, particularly yellow, catch the eye best in outdoor environments.

Here you are visible at the metro’s busiest stations! Each week, over 1.1 million people travel via the Stockholm subway, with our stations reaching 92% of these commuters, boarding or disembarking at one of our 14 concept stations.  Our Metro Digisize is part of our metro network and the screens are placed on the platforms as well as at strategic locations near entrances and exits, providing high frequency and wide reach, which in turn results in a low contact cost. With the ability to display moving content on high-quality screens, your brand has the power to stand out and create real impact. Make the most of the digital channel by running dynamic and flexible campaigns by tailoring messages according to the day of the week, time of day, inventory status, or anything else that makes your campaign even more relevant. Whether your goal is to build brand awareness, drive store traffic, or launch a product, these panels offer an effective and modern way to reach a broad urban audience at precisely the right moment. The prices listed in the product overview apply from week 6-18, 2026, download ratecard here.

By appearing on our new digital surfaces, you get not only reach – you get impact! We plan to start reporting the carbon footprint for our new products in 2027.

 

Supersize

36 sqm of impact,
reaching commuters into Gothenburg and Stockholm

  • Impactformat
  • Premium locations
  • Backlit in the evening
  • Suitable for custom solutions

  • Supersize Huddingevägen 36m²
    Original dimensions: 12100 x 3080 mm + 5 mm bleed
    Visible area: 12070 x 3050 mm
    Safe visible area: 12000 x 3000 mm

  • Dimensions
    Supersize Sisjön 36m²
    Original dimensions: 12200 x 2940 mm + 5 mm bleed
    Visible area: 12010 x 2760 mm
    Safe visible area: 11920 x 2670 mm

  • Screen Huddingevägen Stockholm
  • Size 36 kvm
  • Price incl. printing 207 500 SEK
  • Carbon footprint 78 kg CO2
  • Screen Sisjön Gothenburg
  • Size 36 kvm
  • Prince incl. printing 194 000 SEK
  • Carbon footprint 78 kg CO2

Delivery information

IMPORTANT ABOUT YOUR ORIGINAL

– All originals must be labeled with advertiser, week, and design – (ADVERTISER, w00, A)
– Save the file in Acrobat 7 (PDF 1.6) or later version.
– Extend bleeding designs 5 mm beyond the final dimensions unless otherwise specified.
– Include color guides. Flatten colors in PMS; if unavailable, set values in CMYK.
– Images should have at least 30 dpi.
– Originals should be created at a scale of 1:1 – 10% of the original dimensions.

Sometimes visibility isn’t enough; you need dominance. Supersize which is a part of our city network, allows you to make an impact that literally elevates your brand above the crowd. Featuring gigantic, backlit advertising surfaces measuring an impressive 36 square meters, Supersize is strategically situated along the busiest main routes into Stockholm and Gothenburg. It’s not just about the size and visual power; the strategic placements greatly amplify your campaign’s impact. The prices listed in the product overview apply from week 6-18, 2026, download ratecard here.

Want to take your exposure to the next level? Supersize offers creative possibilities for standout designs and customized solutions that really make your advertisement take the spotlight. When you want to dominate, stand out, and be truly visible, choose Supersize.

We report the carbon footprint per campaign and offset emissions in collaboration with ClimatePartner.

Supersize Digital

60 square meters of digital power at Stockholm's busiest entryways

  • Impactformat
  • Premium locations
  • Suitable for custom solutions
  • Available IO/Programmatic
  • Backlit in the evening
  • Multiple designs

  • Supersize material
    Ad length: 15 minutes

  • Resolution: 1408 x 384

  • Orientation: Horizontal

  • File format: jpg, png

  • File size: Maximum 30MB

  • Pris SoT 100% Haga Norra 450 000 SEK
  • Pris SoT 100% Barkarby 320 000 SEK
  • Klimatavtryck Haga Norra 5 kg CO2
  • Klimatavtryck Barkarby 5 kg CO2

Delivery information

THINGS TO CONSIDER

When?
The final material is requested at least 5 business days before
the campaign start. For weeks with extra holidays, please contact

How?
Option 1
Send digital material to: [email protected]
Include the following information in the subject line:
Booking number: Advertiser: Campaign period/Week:

Option 2
Upload the digital material to www.wetransfer.com,
www.sprend.se or your own FTP server and send a link to
[email protected] for file upload.

Sometimes visibility isn’t enough; you need dominance. Supersize Digital, which is a part of our city network, empowers you to elevate your brand to the next level. Our 60 m² Supersize locations in Haga Norra and Barkarby are digital, providing limitless opportunities for customized and dynamic messaging. It’s not just the impressive size and powerful visual impact that set them apart; their strategic placements are equally pivotal. The prices listed in the product overview apply from week 6-18, 2026, download ratecard here.

Looking to take your campaign to the next level? Supersize is ideal for creative solutions, standout designs, and custom builds around the board, allowing you to create something truly spectacular.

When you want to dominate, stand out, and have the flexibility to adapt your message during the campaign period, choose Supersize Digital.

Metro Supersize

Four massive digital spaces at iconic locations, perfect for those with something big to say.

  • Dynamic and flexible
  • Motion content
  • High reach and frequency in a short time
  • Multiple designs

  • Supersize Material
    Ad Length: 15 seconds

  • Resolution: 1408 x 384

  • Orientation: Horizontal

  • File Format: jpg, png

  • File Size: Up to 30MB

  • Screens 4
  • SOT 16,6%
  • Frequency 2,6
  • Reach 5%
  • VAC 261 716
  • Price 99 000 SEK
  • Carbon footprint n/a

Delivery information

THINGS TO CONSIDER
When?
The final material is requested at least 5 working days before the campaign starts. For weeks with additional holidays, please contact us.

How?

Option 1
Send digital material to: [email protected]
Include the following information in the subject line:
Booking Number: Advertiser: Campaign Period/Week:

Option 2
Upload the digital material to www.wetransfer.com, www.sprend.se, or your own FTP server, and send a link to [email protected] for file download.

Visible at three of the subway’s busiest stations! Every week, at least 1.1 million people travel by subway in Stockholm, and our stations cover 92% of these travelers. That means people board and/or disembark at one of our 14 concept stations. Our four Metro Supersize is part of our metro network and the stations are, as the name suggests, super large! They are located at Odenplan, T-centralen at Klarabergsviadukten, the entrance to Östermalmstorg, and T-centralen heading towards Citybanan, positioned both on mezzanine levels and in passageways. With the ability to display moving content on high-quality screens, your brand has the power to stand out and create real impact. Make the most of the digital channel by running dynamic and flexible campaigns by tailoring messages according to the day of the week, time of day, inventory status, or anything else that makes your campaign even more relevant. The prices listed in the product overview apply from week 6-18, 2026, download ratecard here.

Whether your goal is to build brand awareness, drive store traffic, or launch a product, these panels offer an effective and modern way to reach a broad urban audience at precisely the right moment. We plan to start reporting the carbon footprint for our new products in 2027.

Metro Escalator

Messages that move with the traveler

  • Share of time
  • Dynamic and flexible
  • Premium locations
  • High-purchase environments
  • Motion content
  • Available IO/Programmatic

  • Digisize Video Material
    Ad Length: 5 or 10 seconds
    (verify against purchased media space)

  • Resolution: 1080 x 1920

  • Orientation: Portrait

  • File Format: mp4, jpg, png
    Codec: h.264
    Bit Rate: Max 8000 Kbps
    Frame Rate: Max 25 fps

  • File Size: Up to 30MB

  • Screens 500
  • SOT 16,6%
  • Frequency n/a
  • Reach 34%
  • VAC n/a
  • Price 800 000 SEK
  • Carbon footprint n/a

Delivery information

DELIVERY INFORMATION

When?
The final materials are requested at least 3 working days before the campaign start. For weeks with additional holidays, please contact [email protected]

How? – Option 1
Send digital material to:
[email protected]
Include the following information in the subject line:
Booking Number:
Advertiser:
Campaign Period/Week:

How? – Option 2
Upload the digital material to
www.wetransfer.com, www.sprend.se,
or your own FTP server, and send a link to
[email protected] for file download.

Set your brand in motion at the right place and moment with Metro Escalator which is part of our metro network,from w. 34. Our popular format is now enhanced with high-quality digital screens. Travel with commuters on Metro Escalator Digital. Each week, over 1.1 million people use the Stockholm subway, and our stations cover 92% of them, meaning they board or exit at one of our 14 concept stations. Deliver your message on our digital escalator screens, which can be linked for a cohesive and impactful visual experience. Tell your story creatively and engagingly. Benefit from displaying motion content on premium screens, making your brand stand out and create a real effect. Make the most of the digital channel by using dynamic and flexible campaigns, adjusting messages by day, time, stock levels, or any factor that adds relevance to your campaign.  Download ratecard here for w. 34 and forward.

Whether you’re aiming to build brand awareness, drive traffic to a store, or launch a product, these screens offer an effective and modern channel to reach a broad urban audience—at just the right moment.

By displaying on our new digital surfaces, you achieve not only reach but impact! We will be able to report the carbon footprint for our new products starting in 2027.

Metro Impact

Where everyone passes,
but few go unnoticed

  • Share of time
  • Dynamic and flexible
  • Premium locations
  • Motion content
  • Available IO/Programmatic
  • High-purchase environments

  • Metro Impact Video material
    Ad length: 5 or 10 seconds
    (verify with purchased media space)

  • Resolution: 1920 x 1080 px

  • Orientation: Horizontal

  • File format: mp4, jpg, png
    Codec: h.264
    Bit rate: Max 8000 Kbps
    Frame rate: Max 25 fps

  • File size: Maximum 30MB

  • Screens 11
  • SOT 16,6%
  • Frequency 4,7
  • Reach 11%
  • VAC 1 174 068
  • Price 188 000 SEK
  • Carbon footprint n/a

Delivery information

When?

The final material is requested at least 3 working days before the campaign start. For weeks with extra public holidays, please contact [email protected].

How? – Option 1
Digital material should be sent to:
[email protected]
Include the following information in the subject line:
Booking number:
Advertiser:
Campaign period/Week:

How? – Option 2
Upload the digital material to
www.wetransfer.com, www.sprend.se
or your own FTP server and send a link to
[email protected] for file upload.

Visible at the subway’s busiest stations with Metro Impact w.19-33, which is part of our metro network. Our network reaches at least 1.1 million travelers every week in Stockholm, covering 92% of these commuters across our 14 concept stations. At T-centralen, Östermalmstorg, Odenplan, and Slussen, stations frequented by hundreds of thousands daily, our 11 digital screens are strategically placed for maximum reach. Screens are available both on mezzanine levels and within passageways, providing enhanced visibility and enabling a dynamic presence where travelers move the most. With the capacity to showcase dynamic content on high-quality screens, your brand gains the power to stand out and make a significant impact. Leverage the benefits of digital channels with adaptable and flexible campaigns by customizing messages based on day, time, inventory levels, or any other factor that enhances the relevance of your campaign. Download ratecard here from w. 19-33.

Whether you’re aiming to build brand awareness, drive traffic to a store, or launch a product, these screens offer an effective and modern channel to reach a broad urban audience at just the right moment. We will be able to report the carbon footprint for our new products starting in 2027.

Classic Escalator

Share your message in sync with the movement. Sign by sign, step by step.

  • Premium locations
  • High reach and frequency in a short time
  • High-purchase environments

  • Dimensions
    Artwork size: 1585 × 3025 mm + 5 mm bleed
    Visible area: 1505 × 2950 mm

  • Faces 168
  • Frequency 19.2%
  • Reach 34%
  • VAC 14 795 624
  • Price incl printing 308 400 SEK
  • Carbon footprint N/A

Delivery information

IMPORTANT INFORMATION ABOUT YOUR ARTWORK

All artworks must be labelled with advertiser, week and motif – (ADVERTISER, w00, A). The label should be placed horizontally at the bottom right (see below).

Installation is done from left to right.

Panels are mounted in groups of 5.

The distance between advertising panels is approx. 20 cm. Please note that the distance between panels at Gamla stan is greater than at other stations, and that Gamla stan is only included if you have purchased a Group of 5 L – please refer to the platform layout for Gamla stan for exact measurements.

We recommend placing text/images 20 mm inside the visible area.

Follow passengers throughout their entire journey – up and down – with our popular Metro Escalator format. Classic Escalator can be booked for campaigns during weeks 19–33, after which we will upgrade the format to 500 digital screens in the escalators of the Stockholm metro; Metro Escalator. Every week, more than 1.1 million people travel on the Stockholm metro, and through our 14 carefully selected concept stations you can reach up to 95% of them. By placing your message on escalator panels in the network’s busiest stations, you gain maximum visibility in an environment with long dwell time and low distraction.

Leverage the power of consecutive panels to build a story that unfolds step by step. Create a creative, entertaining and cohesive narrative that follows passengers all the way through the escalator ride – and makes your message truly stick.

Metro Billboard

Big format. Even bigger impact.

Link to Programmatic

Read more about Programmatic

Link to Innovate

Read more about Innovate