MetroVision

19 square meters of digital impact,
at the core of Stockholm's everyday pulse

  • Share of time
  • Premium locations
  • Dynamic and flexible
  • High-purchase environments
  • Available IO/Programmatic
  • Motion content
  • MetroVision Video material
    Ad length: 10 seconds

  • Resolution: 2344 x 781 px

  • Orientation: Horizontal

  • File format: mp4, jpg, png
    Codec: h.264
    Bit rate: Max 8000 Kbps
    Frame rate: Max 25 fps

  • File size: Maximum 30MB

  • Screens 30
  • SOT 8,33%
  • Frequency n/a
  • Reach n/a
  • Gross media rate 600 000 SEK
  • Carbon footprint n/a

Delivery information

When?
The final material is requested at least 3 working days before the campaign start. For weeks with extra public holidays, please contact [email protected].

How? – Option 1
Digital material should be sent to:
[email protected]
Include the following information in the subject line:
Booking number:
Advertiser:
Campaign period/Week:

How? – Option 2
Upload the digital material to
www.wetransfer.comwww.sprend.se
or your own FTP server and send a link to
[email protected] for file upload.

MetroVision 30

MetroVision consists of 19 m², high-resolution full-motion screens located at selected concept stations in the Stockholm metro, in the areas with the highest passenger movement. Each week, at least 1.1 million people travel by metro, and our 14 concept stations reach 92% of these travellers. During the campaign period, 30 digital MetroVision faces plus Metro Impact are active and available to book in the Stockholm metro, giving you a powerful presence where passenger flows are at their highest. Using motion assets on premium digital screens, your brand gains strong visibility and the ability to drive impact in one of Stockholm’s busiest environments. The flexibility of the digital channel makes it easy to tailor your messaging by weekday, time of day or other relevance‑driving factors. Here you’ll find updated ratecards.

Sales period: Weeks 40–53 (The full MetroVision network of 80 screens is planned to be available for booking from 2027.)

Stations: T-Centralen, Östermalmstorg, Hötorget, Medborgarplatsen, Slussen, Odenplan