Metro Escalator

Messages that move with the traveler

  • Dynamic and flexible
  • Premium locations
  • Share of time
  • High-purchase environments
  • Motion content
  • Available IO/Programmatic
  • Metro Escalator Video Material
    Ad Length: 5 or 10 seconds
    (verify against purchased media space)

  • Resolution: 1080 x 1920

  • Orientation: Portrait

  • File Format: mp4, jpg, png
    Codec: h.264
    Bit Rate: Max 8000 Kbps
    Frame Rate: Max 25 fps

  • File Size: Up to 30MB

  • Screens 300
  • SOT 16,6%
  • Frequency n/a
  • Reach n/a
  • VAC n/a
  • Gross media rate 450 000 SEK
  • Carbon footprint n/a

Delivery information

When?
Final draft must be submitted within 3 working days
prior to the campaign launch date. For further
infomation concerning your submitted material contact:
[email protected]

How?
Upload digital material to: https://upload.jcdecaux.se/

Login credentials for Upload
Username: customer
Password: upload

Metro Escalator Digital 300

Set your brand in motion with Metro Escalator Digital 300. During the campaign period, around 300 of the total 550 digital escalator screens are active and available to book in the Stockholm metro – a curated network that delivers strong visibility where passenger flows are at their highest. Each week, at least 1.1 million people travel by metro, and our 14 concept stations reach 92% of these passengers. The screens can also be paired to create a powerful, seamless visual experience along the escalators. This makes Metro Escalator Digital an effective, contemporary channel to build awareness, drive traffic and support product launches – right in the everyday journey and at exactly the right moment. Here you’ll find updated ratecards.

Stations: T-Centralen, Stockholm City/commuter rail, Östermalmstorg, Hötorget, Medborgarplatsen, Odenplan Citybanan, Rådmansgatan.