Metro Escalator Digital 300

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Dynamic and flexible
Premium locations
Share of time
High-purchase environments
Motion content
Available IO/Programmatic

Metro Escalator Video Material
Ad Length: 5 or 10 seconds
(verify against purchased media space)
Resolution: 1080 x 1920
Orientation: Portrait
File Format: mp4, jpg, png
Codec: h.264
Bit Rate: Max 8000 Kbps
Frame Rate: Max 25 fps
File Size: Up to 30MB

Screens 300
SOT 16,6%
Frequency n/a
Reach n/a
VAC n/a
Gross media rate 450 000 SEK
Carbon footprint n/a

Delivery information

When?
The final materials are requested at least 3 working days before the campaign start. For weeks with additional holidays, please contact [email protected]

How? – Option 1
Send digital material to:
[email protected]
Include the following information in the subject line:
Booking Number:
Advertiser:
Campaign Period/Week:

How? – Option 2
Upload the digital material to
www.wetransfer.com, www.sprend.se,
or your own FTP server, and send a link to
[email protected] for file download.

Metro Escalator Digital 300

Set your brand in motion with Metro Escalator Digital 300. During the campaign period, around 300 of the total 550 digital escalator screens are active and available to book in the Stockholm metro – a curated network that delivers strong visibility where passenger flows are at their highest. Each week, at least 1.1 million people travel by metro, and our 14 concept stations reach 92% of these passengers. The screens can also be paired to create a powerful, seamless visual experience along the escalators. This makes Metro Escalator Digital an effective, contemporary channel to build awareness, drive traffic and support product launches – right in the everyday journey and at exactly the right moment. Here you’ll find updated ratecards.

Stations: T-Centralen, Stockholm City/commuter rail, Östermalmstorg, Hötorget, Medborgarplatsen, Odenplan Citybanan, Rådmansgatan.