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JCDecaux Sweden Launches Programmatic Buying via VIOOH

JCDecaux Sweden, part of the global JCDecaux network, is launching its programmatic digital outdoor offering, strengthening Stockholm’s position as the hub for programmatic advertising in Scandinavia. Through the partnership with VIOOH, the leading global SSP platform for digital outdoor advertising, the door is now open for programmatic purchases to impact areas outdoors. 

Now, 270 of JCDecaux Sweden’s digital screens are available for programmatic buying. Of these, 225 are strategically placed in Stockholm’s city center, with the remainder at strategically selected locations across Sweden. Central to programmatic outdoor trading is the detailed and reliable data from Outdoor Impact, the nationally recognized measurement system for outdoor advertising. This granular data provides advertisers with advanced audience segmentation and real-time optimization of their campaigns. 

“By enabling programmatic purchases across our network, we not only complement the Swedish DOOH landscape but also offer brands a streamlined gateway to reach high-spending Scandinavian target audiences,” says Magnus Heljeberg, CEO of JCDecaux Sweden. “Stockholm, as Scandinavia’s capital, is a crucial market for both local and global campaigns, and our programmatic integration simplifies access to this attractive market.” 

The launch enables increased flexibility and data-driven optimization, making it easier for brands to execute targeted campaigns based on detailed audience data. 

“The launch of Programmatic DOOH is perfectly timed to meet the growing demand for programmatic digital outdoor advertising in Sweden, both locally and internationally. Advertisers are looking for smart, efficient, and data-driven solutions offering flexibility, and this is now possible,” says Cecilia Ottobre, Sales Director at JCDecaux Sweden. 

The collaboration with VIOOH ensures seamless integration with over 40 major global DSPs, making JCDecaux Sweden’s digital network accessible to advertisers worldwide. 

“The integration of JCDecaux Sweden provides both local and international brands with the opportunity to use VIOOH Trading Manager, enabling data-driven programmatic trading in real-time to engage with their audiences, including in Scandinavia’s most influential city,” says Gavin Wilson, Global Chief Commercial Officer at VIOOH. 

JCDecaux Sweden looks forward to offering the dynamic possibilities that programmatic buying entails to media agencies and advertisers. With access to Stockholm’s high-spending audiences and the efficiency of data-driven programmatic buying, advertisers can achieve audience-tailored campaign impact in the Nordic region. JCDecaux’s programmatic offering is available via all major DSPs. 

For more information, please contact JCDecaux Sweden’s Communications Director, Malin Otterström. 

About JCDecaux 

JCDecaux Sweden is part of the global JCDecaux group and is one of the country’s leading media companies. The group is the world’s largest provider of outdoor advertising with over 1 million advertising spaces in more than 80 countries. JCDecaux Sweden offers a comprehensive network of outdoor advertising spaces in Sweden’s 25 largest cities, strategically placed in city centers, shopping areas, public transport, and along the country’s busiest roads, with reach covering more than half of Sweden’s population. From January 2026, JCDecaux will expand its offering with over 4,000 new advertising spaces in Stockholm’s subway and in all shelters from Nynäshamn to Norrtälje. 

About VIOOH 

VIOOH is a leading global SSP platform for premium digital outdoor advertising. Launched in 2018 and headquartered in London, the platform connects buyers and sellers on a premium marketplace, making OOH easily accessible. Led by a team of experts in digital OOH and programmatic technology, VIOOH is pioneering the transformation of the OOH sector, enhancing digital omnichannel campaigns through the use of programmatic features and data. VIOOH currently conducts programmatic trading in 29 markets, with more underway.  

For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn. 

Creative Breakfast with McDonald’s and Google

This morning featured an inspiring creative breakfast in collaboration with Sveriges Annonsörer. Two groundbreaking campaigns were presented, highlighting how innovation can drive both sustainability and creativity. 

McDonald’s Sweden and NORD DDB showcased their award-winning campaign “Deal with the Trash.” As part of McDonald’s sustainability efforts, users can scan packaging to receive offers in McDonald’s app. The campaign, in partnership with Keep Sweden Tidy, aims to reduce littering and inspire better consumer behavior. 

Google and Monks displayed their AI-driven campaign that transformed the streets of Stockholm into a magical winter wonderland during Christmas. Using AI-powered features in Google Pixel and digital billboards from JCDecaux, interactive scenes like gingerbread bridges and giant Christmas gifts were created, while AI offered creative gift ideas. The campaign demonstrated how technology can create engaging experiences in digital environments. 

A big thanks to Michaela Bognäs, Jesper Andersson, Nora Strandberg Henriksson, and Viktor Thunmarker for fantastic presentations! 

Summit Inspiration

This morning, Summit Inspiration took place here at JCDecaux! It was an incredibly inspiring session where we learned more about five of the nominated entries in the 100-wattaren, the advertising competition that awards effectiveness. The interest was immense, and the mood was high among the well over 100 guests who attended this morning. A huge and warm thank you to the nominated stars who presented. We wish you the best of luck, and see you at the City Hall on February 6! 

It was a full house when we, together with the Swedish Advertisers Association, invited to a Creative Lunch in Gothenburg. Simon Bäckelin from Åkestam Holst NoA humorously shared the art of sabotaging advertising and the need to dare to stand out. Creators Joakim Khoury and Daniel Vaccino from the same agency presented the Pressbyrån/Prezzburoni cinnamon bun campaign that really stood out. Using invented Italian, they gave the iconic 80s fashion designer a “cinnamon bun-ified” outfit with a variety of fun side tracks. A smart campaign that delivered results. It turned out to be a very entertaining and fun creative lunch. In short, bullissimo!

Welcome to Our Exhibition at Frihamnsdagarna – The City of the Future 

Future cities are green, smart, and connected. 

Time: 2024-08-29 to 2024-08-31, 10:00-16:00   

Location: Frihamnen, just inside the entrance, spot 74, Gothenburg 

Welcome to our exhibition featuring:   

– Fully accessible public toilets   

– Connected and climate-smart bus shelters   

– Solar-powered rental bike systems   

– Service station with still and sparkling water, and a fully automatic air pump 

Date & Time: 2024-08-29 to 2024-08-30, 10:00-16:00. Saturday 12:00-16:00.   

Location: Frihamnen, just inside the entrance. See the area map, we’re at spot 74. https://frihamnsdagarna.se/omradeskarta-2024/ 

Book your time for a demonstration:   

[email protected]   

Phone: 073-375 69 87 

Or you’re warmly welcome for “drop in” Thursday to Friday, 10:00-16:00, Saturday 12:00-16:00.