This morning, in collaboration with Sveriges Annonsörer (Brand Marketing Sweden), we hosted a breakfast event filled with actionable strategies, compelling case studies, and inspiration.
- Saying no might be the most important thing you do
Dr. Niklas Bondesson (Advisor and Partner at NoA Consulting and Researcher at Stockholm University) shared the research behind why a strategic “no” to the wrong things creates the space to say a powerful “yes” to communication that actually drives results.
– “The recipe for success in maximizing impact today is all about having the courage to say no. No to too many channels, campaigns, and assets. This frees up resources for what truly works – the well-thought-out, well-produced, and creative,” says Niklas Bondesson.
- What role do OOH and DOOH play in TUI’s media mix?
Alexei Grinevski (Senior Media Strategy & Execution Lead at TUI) took us behind the scenes of TUI’s marketing strategy. He demonstrated how they build a robust media mix, using Out-of-Home (OOH) advertising as a core pillar to secure both broad reach and a strong visual presence.
-“It was a pleasure to participate in JCDecaux’s creative breakfast and offer an insight into the travel industry’s communication challenges, and how we at TUI work to solve them using D/OOH. Out-of-home media is an incredibly important communication channel for us, and it’s truly exciting to see how it constantly evolves and offers advertisers ever-greater opportunities,” says Alexei Grinevski.
A huge thank you to everyone who joined us to start their morning, and an extra warm thank you to our fantastic speakers, Niklas Bondesson and Alexei Grinevski, for sharing their expertise!
