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Classic Escalator

Share your message in sync with the movement. Sign by sign, step by step.

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  • Premium locations
  • High reach and frequency in a short time
  • High-purchase environments

  • Dimensions
    Artwork size: 1585 × 3025 mm + 5 mm bleed
    Visible area: 1505 × 2950 mm

  • Faces 168
  • Frequency 19.2%
  • Reach 34%
  • VAC 14 795 624
  • Price incl printing 308 400 SEK
  • Carbon footprint N/A

Delivery information

IMPORTANT INFORMATION ABOUT YOUR ARTWORK

All artworks must be labelled with advertiser, week and motif – (ADVERTISER, w00, A). The label should be placed horizontally at the bottom right (see below).

Installation is done from left to right.

Panels are mounted in groups of 5.

The distance between advertising panels is approx. 20 cm. Please note that the distance between panels at Gamla stan is greater than at other stations, and that Gamla stan is only included if you have purchased a Group of 5 L – please refer to the platform layout for Gamla stan for exact measurements.

We recommend placing text/images 20 mm inside the visible area.

Follow passengers throughout their entire journey – up and down – with our popular Metro Escalator format. Classic Escalator can be booked for campaigns during weeks 19–33, after which we will upgrade the format to 500 digital screens in the escalators of the Stockholm metro; Metro Escalator. Every week, more than 1.1 million people travel on the Stockholm metro, and through our 14 carefully selected concept stations you can reach up to 95% of them. By placing your message on escalator panels in the network’s busiest stations, you gain maximum visibility in an environment with long dwell time and low distraction.

Leverage the power of consecutive panels to build a story that unfolds step by step. Create a creative, entertaining and cohesive narrative that follows passengers all the way through the escalator ride – and makes your message truly stick.