19 square meters of digital impact,
at the core of Stockholm's everyday pulse
Week 34, we’re launching the next level of digital outdoor advertising: 19 sqm high-resolution digital screens, strategically placed at Stockholm’s busiest subway stations as a part of our metro network. Each week, over 1.1 million people travel via the Stockholm subway, with our stations reaching 92% of these commuters, boarding or disembarking at one of our 14 concept stations. MetroVision is available on 11 of these concept stations, with screens located both on mezzanine levels and in passageways for optimal visibility where commuters congregate and move most. Screens can be easily paired to create synchronized campaigns across multiple surfaces – perfect for amplifying brand experiences, launching new products, or creating wow effects with motion visuals. With superior technical quality, you can expect razor-sharp graphics and a premium feel. Download ratecard here from w.34 and forward here.
With the capacity to showcase dynamic content on high-quality screens, your brand gains the power to stand out and make a significant impact. Leverage the benefits of digital channels with adaptable and flexible campaigns by customizing messages based on day, time, inventory levels, or any other factor that enhances the relevance of your campaign.
Whether you’re aiming to build brand awareness, drive traffic to a store, or launch a product, these screens offer an effective and modern channel to reach a broad urban audience at just the right moment.
We will be able to report the carbon footprint for our new products starting in 2027.
