The Zmarta Group is growing rapidly and has quickly established itself as a major player in the Swedish market for loan comparison. How have they achieved this? We invited Zmarta’s CMO, Niklas Jansson, who generously shares the answers. 

Niklas discusses Zmarta’s brand journey, his views on media mix, how they stay relevant in their marketing, and how Zmarta has leveraged the strengths and opportunities of outdoor advertising for maximum effect. 

The webinar with Zmarta is the first episode in a series of three, where we and Sveriges Annonsörer meet clients facing various challenges and hear how they generously share their success stories. 

Many thanks to Zmarta and Niklas for a very exciting and interesting presentation. 

Watch the entire film with Zmarta here: