The outdoor channel requires quick communication. Your message should be concise and clear for the campaign to be effective. Now you can test your outdoor designs for free using the Predict tool. Based on extensive neuroscientific research and utilizing over 12,000 eye movement studies, this tool allows you to see in advance how your designs will be perceived and function in an outdoor environment.
The tool’s image processing features produce:
Heatmaps – Highlights the part of the design that receives the most attention.
Fogmaps – Removes the part that receives no attention.
Area of Interest – Describes, in percentage, how much attention is directed toward a specific area.
What else can you glean?
There’s something called Cognitive Demand. Another parameter is Image Clarity. Contact us to learn more about this and to test your designs with this useful and clear tool.