Programmatic DOOH: Flexible, Targeted, and Always On

We’re launching the next level of digital outdoor advertising: 19 sqm high-resolution digital screens, strategically placed at Stockholm’s busiest subway stations. Each week, over 1.1 million people travel via the Stockholm subway, with our stations reaching 92% of these commuters, boarding or disembarking at one of our 14 concept stations. These screens can be easily linked to create synchronized campaigns across multiple surfaces, perfect for enhancing the brand experience, launching new products, or delivering wow effects with dynamic visuals. With superior technical quality, you can expect razor-sharp graphics and a premium feel.

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Metrovision (available from week 34)

Stations: T-Centralen (t-bana + citybana), Slussen, Medborgarplatsen, Skanstull, Gullmarsplan, Hötorget, Östermalmstorg, Rådmansgatan, S:t Eriksplan, Fridhemsplan, Odenplan (t-bana + citybana)

• Deal type: Non-guaranteed PMP and Programmatic Guaranteed
• Spot length: 10 seconds
• Format: 3:1 video and/or 2520x840px still image/HTML*
• Floor Price Non-guaranteed PMPs: CPM 200 kr 

*HTML creatives can be used depending on whether they’re allowlisted by JCDecaux, VIOOH and supported by the DSP.

Here you are visible at the metro’s busiest stations! Each week, over 1.1 million people travel via the Stockholm subway, with our stations reaching 92% of these commuters, boarding or disembarking at one of our 14 concept stations. Our Metro Digisize screens are placed on the platforms as well as at strategic locations near entrances and exits, providing high frequency and wide reach, which in turn results in a low contact cost. With the ability to display moving content on high-quality screens, your brand has the power to stand out and create real impact. Make the most of the digital channel by running dynamic and flexible campaigns by tailoring messages according to the day of the week, time of day, inventory status, or anything else that makes your campaign even more relevant. Whether your goal is to build brand awareness, drive store traffic, or launch a product, these panels offer an effective and modern way to reach a broad urban audience at precisely the right moment.

Watch the product film

Download artwork specifications

Metro Digisize (available from week 20)

Stations: T-Centralen (t-bana + citybana), Gamla Stan, Slussen, Medborgarplatsen, Skanstull, Gullmarsplan, Hötorget, Östermalmstorg, Rådmansgatan, S:t Eriksplan, Fridhemsplan, Odenplan (t-bana + citybana)

• Deal type: Non-guaranteed PMP and Programmatic Guaranteed
• Spot length: 5 seconds
• Format: 9:16 video and/or 1080x1920px still image/HTML*
• Floor price Non-guaranteed PMPs: CPM 100 kr 

*HTML creatives can be used depending on whether they’re allowlisted by JCDecaux, VIOOH and supported by the DSP.

Set your brand in motion at the right place and moment. Our popular format is now enhanced with high-quality digital screens. Travel with commuters on Metro Escalator Digital. Each week, over 1.1 million people use the Stockholm subway, and our stations cover 92% of them, meaning they board or exit at one of our 14 concept stations. Deliver your message on our digital escalator screens, which can be linked for a cohesive and impactful visual experience. Tell your story creatively and engagingly. Benefit from displaying motion content on premium screens, making your brand stand out and create a real effect. Make the most of the digital channel by using dynamic and flexible campaigns, adjusting messages by day, time, stock levels, or any factor that adds relevance to your campaign

Watch the product film

Download artwork specifications

Metro Escalator (available from week 34)

Stations: T-Centralen (t-bana + citybana), Gamla Stan, Slussen, Medborgarplatsen, Skanstull, Gullmarsplan, Hötorget, Östermalmstorg, Rådmansgatan, S:t Eriksplan, Fridhemsplan, Odenplan (t-bana + citybana)

• Deal type: Non-guaranteed PMP and Programmatic Guaranteed
• Spot length: 5 seconds
• Format: 9:16 video and/or 1080x1920px still image/HTML*
• Floor price Non-guaranteed PMPs: CPM 65 kr 

*HTML creatives can be used depending on whether they’re allowlisted by JCDecaux, VIOOH and supported by the DSP.

Visible at the subway’s busiest stations, our network reaches at least 1.1 million travelers every week in Stockholm, covering 92% of these commuters across our 14 concept stations. At T-centralen, Östermalmstorg, Odenplan, and Slussen, stations frequented by hundreds of thousands daily, our 11 digital screens are strategically placed for maximum reach. With the capacity to showcase dynamic content on high-quality screens, your brand gains the power to stand out and make a significant impact. Leverage the benefits of digital channels with adaptable and flexible campaigns by customizing messages based on day, time, inventory levels, or any other factor that enhances the relevance of your campaign.

Watch the product film

Download artwork specifications

Metro Impact (available from week 20)

Stations: T-Centralen (t-bana + citybana), Slussen, Medborgarplatsen, Skanstull, Gullmarsplan, Hötorget, Östermalmstorg, Rådmansgatan, S:t Eriksplan, Fridhemsplan, Odenplan (t-bana + citybana)

• Deal type: Non-guaranteed PMP and/or Programmatic Guaranteed
• Spot length: 10 seconds
• Format: 16:9 video and/or 1920x1080px still image/HTML*
• Floor price Non-guaranteed PMPs: CPM 180 kr 

*HTML creatives can be used depending on whether they’re allowlisted by JCDecaux, VIOOH and supported by the DSP.

Visible at the subway’s busiest stations! Every week, at least 1.1 million people travel by subway in Stockholm, and our stations cover 92% of these travelers. That means people board and/or disembark at one of our 14 concept stations. Our four Metro Supersize stations are, as the name suggests, super large! They are located at Odenplan, T-centralen at Klarabergsviadukten, the entrance to Östermalmstorg, and T-centralen heading towards Citybanan. With the ability to display moving content on high-quality screens, your brand has the power to stand out and create real impact. Make the most of the digital channel by running dynamic and flexible campaigns by tailoring messages according to the day of the week, time of day, inventory status, or anything else that makes your campaign even more relevant.

Watch the product film

Download artwork specifications

Metro Supersize (available from week 20)

Stations: T-Centralen citybana and near Klarabergsviadukten, Östermalmstorg, Odenplan

• Deal type: Non-guaranteed PMP and/or Programmatic Guaranteed
• Spot length: 10 seconds
• Format Odenplan & T-centralen (Curved): 40:9 video and/or 2880x648px still image/HTML*
• Format Östermalmstorg (Curved): 124:27 video and/or 3968x864px still image/HTML*
• Floor price Non-guaranteed PMPs: CPM 200 kr 

*HTML creatives can be used depending on whether they’re allowlisted by JCDecaux, VIOOH and supported by the DSP.

With Digisize National, you reach the country’s most affluent consumers right in the heart of vibrant city centers. The network includes 270 digital screens strategically placed along main streets and popular meeting points in each city. Every location is carefully selected to attract a high-spending audience.​

Take advantage of the digital channel’s flexibility by running dynamic campaigns that adapt your messaging based on weekday, time of day, stock levels, or any other factor that makes your campaign even more relevant.

Watch the product film

Download artwork specifications

See map link

Digisize National

Stations: Uppsala, Stockholm, Eskilstuna, Karlstad, Linköping, Jönköping, Göteborg, Växjö, Helsingborg. Malmö, Trelleborg

• 270 frames nationwide
• Minimum 5% SOT allocated to programmatic inventory
• Deal type: Non-guaranteed PMP and Programmatic Guaranteed
• Spot length: 5 seconds
• Format: 9:16 video and/or 1080x1920px still image/HTML*
• Floor price Non-guaranteed PMPs: CPM 140 kr 

*HTML creatives can be used depending on whether they’re allowlisted by JCDecaux, VIOOH and supported by the DSP.

When you want to be seen digitally in Stockholm’s A-region, Digisize Bus Shelter Stockholm City is the obvious choice. The network extends from Stockholm city out to the surrounding municipalities across the region. With the ability to display dynamic content on high-quality screens, your brand gains the power to stand out and create a real impact. Take advantage of the benefits of the digital channel through dynamic and flexible campaigns by adapting messages based on day of the week, time of day, stock levels, or other factors to make your campaign even more relevant. Whether you aim to build brand awareness, drive traffic to a store, or launch a product, these screens offer an effective and modern channel to reach a wide and urban audience – exactly at the right moment. By appearing on our new digital surfaces, you not only gain reach, but also achieve impact!

Watch the product film

Download artwork specifications

See map link

Digisize Bus Shelter

Station: Stockholm County

• 300 frames across Stockholm County
• Minimum 10% SOT allocated to programmatic inventory
• Deal type: Non-guaranteed PMP and Programmatic Guaranteed
• Spot length: 5 seconds
• Format: 9:16 video and/or 1080x1920px still image/HTML*
• Floor price Non-guaranteed PMPs: CPM 140 kr 

*HTML creatives can be used depending on whether they’re allowlisted by JCDecaux, VIOOH and supported by the DSP.