Innovate: A Brand Activation

Do you want to take your campaign in a completely new direction and elevate it beyond the expected? Innovate is our creative Brand Activation offering for brands that want to amplify their presence and create something that truly stands out. Here, we open the door to ideas that go far beyond standard formats, from clever details to large-scale bespoke solutions that spark curiosity, joy and engagement.

 

Your creative partner

When ideas step beyond the ordinary boundaries, it’s time to let go of boxy solutions. We love creating creative special solutions that give you complete freedom to reach out in new, unexpected ways. With us, you’ll have the foundation for campaigns that not only get noticed but truly captivate and engage your target audience. We continuously create opportunities for innovative and tailored solutions that meet all of our clients’ needs, regardless of budget, format, or campaign size. Do you have an idea you’re wondering how to realize? Feel free to challenge us! Together, we’ll find the right path to make your vision a reality.

Inspiring Campaign Examples

Here we present a selection of our most innovative and impactful campaigns. From smaller solutions where designs break free from traditional signs to large-scale installations, 3D effects, and full wraps.

We work with posters that blink, sound, and provide fragrance, as well as interactive digital screens that capture the attention of passersby and make them pause. Be inspired by how creativity and technology can unite to create memorable and engaging marketing experiences.

Case: AMEX

Case: Filmstaden

A Brand Activation

Innovate Shelter

Create high-impact, unforgettable installations at Stockholm’s most prestigious transit hubs.

Our premium sites have been upgraded with three double-sided 86-inch digital showcases (totaling 6 screens), providing a powerhouse platform for brands looking to dominate the urban landscape.

THREE DUAL DIGITAL DISPLAYS – 100% SHARE OF TIME THROUGHOUT YOUR CAMPAIGN WEEK.

From sleek vinyl wraps and elegant material finishes to bold 3D rooftop elements, these shelters are designed to create “wow” moments in the heart of the city. Additionally, our digital screens enable fully interactive and responsive solutions.

Our 4 Premium Innovate Shelters in Stockholm City offer a unique blend of creative freedom and exclusive presence, perfect for campaigns that demand attention and engagement.

  • Premium Locations: Hötorget, Stureplan, Odenplan, Slussen.

A Brand Activation

Station Domination

With Station Domination, you take full ownership of Stockholm’s busiest metro stations to create a comprehensive brand experience.

At premium hubs in the heart of the city, you have the opportunity to transform the environment through a visual takeover that greets commuters from every angle. The result is an immersive and unavoidable presence, where your message follows the audience throughout the station, capturing maximum attention in the city’s most intensive passenger flows.

Station Domination is the ultimate choice for brands looking to own the space, drive deep engagement, and leave a lasting impression on Stockholm’s transit network. For campaigns looking to push the boundaries even further, we also offer audio installations and event activations at select locations.

2d & 3D

Pop Out

There are many benefits and opportunities with digital outdoor media. Above all, it’s unbeatable when you want to interact with audiences outdoors. DOOH is flexible, creative, and allows you to start a dialogue with consumers. It also enables changing and timing messages in real-time and complements with content like news, weather, or traffic information. DOOH requires constant power and is currently available in major cities.

Case: McDonalds

Digital Smart Content

Digital Pulse

There are many benefits and opportunities with digital outdoor media. Above all, it’s unbeatable when you want to interact with audiences outdoors. DOOH is flexible, creative, and allows you to start a dialogue with consumers. It also enables changing and timing messages in real-time and complements with content like news, weather, or traffic information. DOOH requires constant power and is currently available in major cities.

Case: Filmstaden

Digital Smart Content

Digital Pulse

There are many benefits and opportunities with digital outdoor media. Above all, it’s unbeatable when you want to interact with audiences outdoors. DOOH is flexible, creative, and allows you to start a dialogue with consumers. It also enables changing and timing messages in real-time and complements with content like news, weather, or traffic information. DOOH requires constant power and is currently available in major cities.

Case: American Express

Sampling

Everyone loves free

With Sampling, you can distribute product samples without requiring on-site staff. A container is attached to or incorporated in the advertising space where passersby can take a sample of your product. We replenish it according to your specifications, such as once a day. Sampling can be done on all fixed surfaces in any city. For changing display areas, we create a special variant with a container on the side of the sign.

Case: Agria

Lenticular

Optical Effect

Lenticular is an optical effect that changes the design depending on the angle it’s viewed from. For example, if you take a step to the side or closer to the sign, the design changes. The poster is printed on a grooved material with up to 60 different color variations.

Case: Björn Borg

Lenticular

Optical Effect

Lenticular is an optical effect that changes the design depending on the angle it’s viewed from. For example, if you take a step to the side or closer to the sign, the design changes. The poster is printed on a grooved material with up to 60 different color variations.

Case: Universal Studios

2D & 3D

Pop Out

Standout objects can be created with either a flat design (2D) or a molded material (3D). What’s protruding must not pose a risk to anyone, therefore the solution must always be approved by the respective municipality.

Case: Nicks

2D & 3D

Pop Out

Standout objects can be created with either a flat design (2D) or a molded material (3D). What’s protruding must not pose a risk to anyone, therefore the solution must always be approved by the respective municipality.

Case: Carlsberg

2D & 3D

Pop Out

Standout objects can be created with either a flat design (2D) or a molded material (3D). What’s protruding must not pose a risk to anyone, therefore the solution must always be approved by the respective municipality.

Case: Rituals

2D & 3D

Pop Out

Standout objects can be created with either a flat design (2D) or a molded material (3D). What’s protruding must not pose a risk to anyone, therefore the solution must always be approved by the respective municipality.

Case: Lyko

2D & 3D

Pop Out

Standout objects can be created with either a flat design (2D) or a molded material (3D). What’s protruding must not pose a risk to anyone, therefore the solution must always be approved by the respective municipality.

Case: Bonava

2D & 3D

Pop Out

Standout objects can be created with either a flat design (2D) or a molded material (3D). What’s protruding must not pose a risk to anyone, therefore the solution must always be approved by the respective municipality.

Case: Foodora

2D & 3D

Pop Out

Standout objects can be created with either a flat design (2D) or a molded material (3D). What’s protruding must not pose a risk to anyone, therefore the solution must always be approved by the respective municipality.

Case: Netflix

Showcase

Visual Presentation

Showcase is a visual presentation where your products or ideas are highlighted in a clear and inspiring way. By combining strong images and clear messaging, we create a stage where your content receives maximum attention. Perfect for showcasing the best of your brand or campaign in a snapshot that captures interest immediately.

Case: Nordisk Film

Showcase

Visual Presentation

Showcase is a visual presentation where your products or ideas are highlighted in a clear and inspiring way. By combining strong images and clear messaging, we create a stage where your content receives maximum attention. Perfect for showcasing the best of your brand or campaign in a snapshot that captures interest immediately.

Case: NK

Sprangles

Creative Touches

Sprangles are small and creative touches that add playfulness and surprise to your campaign. They can be visual details or interactive elements that engage passersby and make your message stand out in the crowd. With smart design and unexpected effects, Sprangles create an extra dimension of curiosity and joy.

Case: SF Studios

Special Build

Tailored and Unique Solutions

Special Build is about tailored and unique solutions designed to meet your specific needs and environments. Whether it’s unusual formats, innovative materials, or custom technical features, we create special-built campaigns that stand out and make a strong impression.

Case: BRIS

Special Build

Tailored and Unique Solutions

Special Build is about tailored and unique solutions designed to meet your specific needs and environments. Whether it’s unusual formats, innovative materials, or custom technical features, we create special-built campaigns that stand out and make a strong impression.

Case: Liseberg

Special Build

Tailored and Unique Solutions

Special Build is about tailored and unique solutions designed to meet your specific needs and environments. Whether it’s unusual formats, innovative materials, or custom technical features, we create special-built campaigns that stand out and make a strong impression.

Case: Hayu

Special Build

Tailored and Unique Solutions

Special Build is about tailored and unique solutions designed to meet your specific needs and environments. Whether it’s unusual formats, innovative materials, or custom technical features, we create special-built campaigns that stand out and make a strong impression.

Case: MER

Mandatory SL Approval

Execution of all creative campaigns is subject to formal authorization by SL. Draft concepts must be submitted to JCDecaux in accordance with the provided production schedule. These drafts must be representative of the final execution; any deviation from the approved design is prohibited. In the event that SL issues comments or requires revisions, the updated material must be resubmitted for secondary review. Following SL’s final approval, the artwork is considered locked, and no subsequent modifications or additions may be made.