Metro Impact

Where everyone passes,
but few go unnoticed

  • Share of time
  • Dynamic and flexible
  • Premium locations
  • Motion content
  • Available IO/Programmatic
  • High-purchase environments
  • Metro Impact Video material
    Ad length: 5 or 10 seconds
    (verify with purchased media space)

  • Resolution: 1920 x 1080 px

  • Orientation: Horizontal

  • File format: mp4, jpg, png
    Codec: h.264
    Bit rate: Max 8000 Kbps
    Frame rate: Max 25 fps

  • File size: Maximum 30MB

  • Screens 11
  • SOT 16,6%
  • Frequency 4,7
  • Reach 11%
  • VAC 1 174 068
  • Price 188 000 SEK
  • Carbon footprint n/a

Delivery information

When?

The final material is requested at least 3 working days before the campaign start. For weeks with extra public holidays, please contact [email protected].

How? – Option 1
Digital material should be sent to:
[email protected]
Include the following information in the subject line:
Booking number:
Advertiser:
Campaign period/Week:

How? – Option 2
Upload the digital material to
www.wetransfer.com, www.sprend.se
or your own FTP server and send a link to
[email protected] for file upload.

Visible at the subway’s busiest stations with Metro Impact w.19-33, which is part of our metro network. Our network reaches at least 1.1 million travelers every week in Stockholm, covering 92% of these commuters across our 14 concept stations. At T-centralen, Östermalmstorg, Odenplan, and Slussen, stations frequented by hundreds of thousands daily, our 11 digital screens are strategically placed for maximum reach. Screens are available both on mezzanine levels and within passageways, providing enhanced visibility and enabling a dynamic presence where travelers move the most. With the capacity to showcase dynamic content on high-quality screens, your brand gains the power to stand out and make a significant impact. Leverage the benefits of digital channels with adaptable and flexible campaigns by customizing messages based on day, time, inventory levels, or any other factor that enhances the relevance of your campaign. Download ratecard here from w. 19-33.

Whether you’re aiming to build brand awareness, drive traffic to a store, or launch a product, these screens offer an effective and modern channel to reach a broad urban audience at just the right moment. We will be able to report the carbon footprint for our new products starting in 2027.