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Metro Billboard

Big format. Even bigger impact.

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  • Premium locations
  • High-purchase environments
  • High reach and frequency in a short time

  • Digisize Video Material
    Ad length: 5 or 10 seconds
    (check against purchased media space)

  • Faces 80
  • Frequency 25.6
  • Reach 35%
  • VAC 21 358 947
  • Price incl. printing 842 000 SEK
  • Booking 14 days
  • Carbon footprint TBD

Delivery information

IMPORTANT INFORMATION ABOUT YOUR ARTWORK

There must be no motif labelling on the artwork itself. Therefore, it is important that each motif is named A, B, C, etc. in the file name to ensure correct placement. One file per motif.

Installation is done from left to right.

The panels are arranged in groups of 5.

The distance between the advertising surfaces is approximately 20 cm.

Please note that the distance between the panels at Gamla stan is greater than at the other stations, and that Gamla stan is only included if you have purchased a group of 5 L – please see the platform layout for Gamla stan for exact measurements.

We recommend placing text/images 20 mm inside the visible area.

Metro Billboard 5

Metro Billboard 5 is a grand analogue format in the metro that is perfect for creative solutions across multiple panels. Metro Billboard 5 can be booked for campaigns during weeks 19–33. After that, we are digitalising the Stockholm metro and implementing our new digital platform, MetroVision – 19 m² high-resolution digital screens. Every week, at least 1.1 million people travel on the Stockholm metro. At our 14 concept stations you reach as many as 92% of these passengers.

This product can be bought as a group of 2 or a group of 5, giving you fantastic opportunities for maximum impact and a great occasion to strengthen your brand.