Metro Billboard 2

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Premium locations
High reach and frequency in a short time
High-purchase environments

Faces 34
Frequency 14
Reach 32%
VAC 10 591 493
Price incl printing 650 000 SEK
Booking 14 days
Carbon footprint TBD

Delivery information

IMPORTANT INFORMATION ABOUT YOUR ARTWORK

There must be no motif labelling on the artwork itself. Therefore, it is important that each motif is named A, B, C, etc. in the file name to ensure correct placement. One file per motif.

Installation is done from left to right.

The posters are printed in 3 sections. Please adjust the placement of text and images so that small text or sensitive parts of the image do not end up in the joins.

We recommend placing text/images 20 mm inside the visible area.

Metro Classic Billboard group of 2 consists of two surfaces located close to each other. The distance between each surface varies from site to site, from a few centimetres to more than one metre.

Metro Billboard 2 is an analogue format in the Stockholm metro consisting of two panels in sequence.Metro Billboard 2 can be booked for campaigns during weeks 19–33. After that, we are digitalising the Stockholm metro and implementing our new digital platform, MetroVision – 19 m² high-resolution digital screens. Every week, at least 1.1 million people travel on the Stockholm metro, and at our concept stations you reach a large share of these passengers.

The format consists of two panels side by side, which gives you the opportunity to work with simple sequences, before-and-after messages or two parts of the same idea. The placement at eye level and the time passengers spend on the platform give the message good conditions to be seen and noticed. Metro Billboard 2 is suitable, for example, when you want to reinforce a main message, show two variants of the same campaign or build a small story across two surfaces.