Insights into a Dynamic Media Landscape
We gather the latest in OOH, DOOH, and prDOOH, from new formats and campaign ideas to trends, measurements, and industry events. Using cities as a platform, we share perspectives and knowledge that help you create communication that stands out, gets noticed, and truly makes a difference.
Welcome to our hub for news, insights, and events. Here, we share current observations, analyses, and inspiration from our network in Sweden and around the world. Whether you work in strategy, creativity, or media buying, you’ll find content that offers new perspectives and ideas.
A happy Nicklas Tehler named Media Salesperson of the Year.
Nine salespeople were nominated, and we are incredibly proud that our colleague won the top prize.
Nicklas, how do you feel right now?
“I’m incredibly happy and proud to have won this wonderful award.”
And what do you find most enjoyable about your job?
“The absolute best part of my job is meeting new and returning clients and working with the world’s best colleagues in a team with a unique spirit. I’ve been involved in sports my whole life, and I like setting goals and doing my utmost to succeed. I love making deals!”
Do you have tips for selling successfully?
“Be long-term and strategic, learn from the best, be humble, and keep improving. There’s always something a colleague does really well—so learn from and listen to others.”
Interested in hearing more about buying outdoor advertising? Contact Nicklas Tehler or any of our other salespeople.
It was an inspiring and insightful gathering with leading voices in the industry and the latest trends. Don’t miss the opportunity to see how we are paving the way for future advertising strategies!
Se filmen med våra highlights från eventet Back to Business den 8 september på Berns.
Nearly 100 profiles chose to roll up their sleeves to encourage Swedes to get vaccinated against COVID-19, with the project aiming to go from idea to launch in three months. So how did the process unfold? Who was selected? How was it funded? What were the challenges? And what were the key lessons learned?
Listen to conversations with Björn Rietz, advertising veteran, copywriter, and campaign initiator; Helena Westin, Chairman of Komm; Robin Hallgren, Head of Innovation at The Amazing Society; and Micael Bindefeld at Micael Bindefeld, who all contributed to the campaign.
https://youtu.be/vEptuQJGuoc
In this episode, we meet Hallon’s Marketing Director Sofia Karakatsanis Andersson, who shares insights on how Hallon manages its media mix.
Watch the entire film here:
Se hela filmen här:
In our series “JCDecaux and Sveriges Annonsörer Meet…”, we sit down with Nick’s CEO Stefan Lagerqvist in the second installment. Stefan shares how insights about their target audience prompted a rethink in both design and communication. Tune in for an inspiring and enjoyable episode!
Watch the entire film with Nick’s here:
The Zmarta Group is growing rapidly and has quickly established itself as a major player in the Swedish market for loan comparison. How have they achieved this? We invited Zmarta’s CMO, Niklas Jansson, who generously shares the answers.
Niklas discusses Zmarta’s brand journey, his views on media mix, how they stay relevant in their marketing, and how Zmarta has leveraged the strengths and opportunities of outdoor advertising for maximum effect.
The webinar with Zmarta is the first episode in a series of three, where we and Sveriges Annonsörer meet clients facing various challenges and hear how they generously share their success stories.
Many thanks to Zmarta and Niklas for a very exciting and interesting presentation.
Watch the entire film with Zmarta here:
As children are isolated worldwide, the risk of violence and abuse increases. Childhood strives to initiate the changes needed to protect children both during the pandemic and long-term. JCDecaux supports Childhood in their critical work through an outdoor campaign we’ve developed together. This week, the campaign is visible on our prominent pillars in Stockholm, Gothenburg, and Malmö.
“We greatly appreciate JCDecaux’s involvement in Childhood. It’s invaluable that we have the opportunity to reach widely with a very important message—that COVID-19 can have catastrophic effects on children, even if they don’t fall ill themselves.”
Åsa Andreasson, Communications Manager at Childhood.
Want to learn more about Childhood and their work?
Visit www.childhood.se, where you can also purchase their beautiful bracelet that we at JCDecaux wear with pride.
