Insights into a Dynamic Media Landscape
We gather the latest in OOH, DOOH, and prDOOH, from new formats and campaign ideas to trends, measurements, and industry events. Using cities as a platform, we share perspectives and knowledge that help you create communication that stands out, gets noticed, and truly makes a difference.
Welcome to our hub for news, insights, and events. Here, we share current observations, analyses, and inspiration from our network in Sweden and around the world. Whether you work in strategy, creativity, or media buying, you’ll find content that offers new perspectives and ideas.
Professionals from outdoor advertising, digital out-of-home advertising, and other marketing and communication sectors gathered here, where JCDecaux showcased the best in creative innovation and advertising.
Advertising concepts that appear on great advertising surfaces become so well-known over time that almost everyone recognizes them. In JCDecaux’s new campaign, we paraphrase some of Sweden’s most beloved and famous advertising concepts to showcase how our advertising spaces have helped build them.
– We have the privilege of working with Sweden’s strongest brands, which we are very proud of. Our mission at JCDecaux is to ensure our clients’ advertising campaigns receive the best possible exposure in Sweden’s 25 largest cities. Having many people see the campaigns in a stylish context is a key factor for success. This is our way of honoring our clients and those who have created these fantastic campaigns, says Malin Otterström, PR and Communications Manager at JCDecaux.
The campaign will be featured in Resumé and Dagens Media, as well as in JCDecaux’s own channels. It was developed in collaboration with the advertising agency Abby Priest, which won 2 golds, 1 bronze, and the prestigious Diamantnyckeln award in the Guldnyckeln 2018 competition.
Working Group:
JCDecaux
Malin Otterström
Emmanuelle Boman
Abby Priest
Andreas Morne
Tomas Strand
By Courtesy of
Carlsberg
Comviq
Gainomax
Volvo
We look back with joy on a successful year and all we’ve achieved. We would like to thank our clients, entrepreneurs, and partners, and wish you a very Merry Christmas and a Happy New Year! We’re looking forward to a new and exciting year with all of you!
The Year with JCDecaux in 3 Minutes:
BOOM! The Supersize panel at Londonviadukten is finally in place.
With an advertising surface of 60 sqm and a strategic location at the entrance to Stockholm, it’s impossible to miss. Approximately 9.1 million boat passengers pass by Tegelvikshamnen each year, along with around 312,000 motorists every week.
Contact our sales department to learn more.
