Insights into a Dynamic Media Landscape
We gather the latest in OOH, DOOH, and prDOOH, from new formats and campaign ideas to trends, measurements, and industry events. Using cities as a platform, we share perspectives and knowledge that help you create communication that stands out, gets noticed, and truly makes a difference.
Welcome to our hub for news, insights, and events. Here, we share current observations, analyses, and inspiration from our network in Sweden and around the world. Whether you work in strategy, creativity, or media buying, you’ll find content that offers new perspectives and ideas.
As children are isolated worldwide, the risk of violence and abuse increases. Childhood strives to initiate the changes needed to protect children both during the pandemic and long-term. JCDecaux supports Childhood in their critical work through an outdoor campaign we’ve developed together. This week, the campaign is visible on our prominent pillars in Stockholm, Gothenburg, and Malmö.
“We greatly appreciate JCDecaux’s involvement in Childhood. It’s invaluable that we have the opportunity to reach widely with a very important message—that COVID-19 can have catastrophic effects on children, even if they don’t fall ill themselves.”
Åsa Andreasson, Communications Manager at Childhood.
Want to learn more about Childhood and their work?
Visit www.childhood.se, where you can also purchase their beautiful bracelet that we at JCDecaux wear with pride.
In a world where ad fatigue is becoming more evident and advertising is perceived as intrusive, outdoor advertising stands out and goes against the grain. Outdoor campaigns are perceived as more positive, even among younger audiences.
The opportunities to reach broadly and create impact are significant—if you know how to design effective outdoor advertising.
You have an average of 3 seconds to convey your message, so long messages and subtle colors don’t work. Quite the opposite!
Watch as we present creative outdoor campaigns, guide you through the golden rules of outdoor advertising, and demonstrate the outdoor channel’s rapid reach and ultimate impact!
Here’s the day’s program (the film is below the program):
Case Presentation on October 21 JCDecaux’s CEO Magnus Heljeberg and Resumé’s Editor-in-Chief Fredrik Svedjetun began with a brief discussion on the upcoming presidential election across the Atlantic. How is outdoor media being used in the election campaign in the USA?
SSF Stöldskyddsföreningen – Are You Sure About Your Password? Digital crime is rising rapidly. Stöldskyddsföreningen is now making a major push for digital security and has launched the concept “Are You Sure?” in collaboration with Åkestam Holst. The first campaign “Are You Sure About Your Password?” has garnered significant attention by highlighting Swedes’ poor and most common passwords. Listen to Thomas Brühl, CEO of SSF, and Frida Norén, planner at Åkestam Holst, discuss the initiative.
Hjärt-Lungfonden – It Applies Even to You and Those You Care About In the new concept “It Applies to All of Us,” Hjärt-Lungfonden starts with the fact that cardiovascular diseases are the leading cause of death in Sweden and globally. Anna Berndt, Marketing Manager, and Magnus Zackariasson, Strategist at Hjärt-Lungfonden, share insights from their work on the new communications concept, the impact achieved by moving creative capacity in-house, and how they optimized for the fragmented media landscape of our times.
Moderator: Daniel Eriksson
Panel: Magnus Heljeberg, Niclas Fröberg, Linda Palmgren, Malin Häger
How should media strategies shift during a recession, and the role of social media during the corona crisis; the media market amidst the Corona pandemic. Media investments have sharply declined across all channels due to the Corona crisis. Meanwhile, advertisers still need to communicate; how should advertisers engage with media during a global pandemic, and how are publishers responding as the demand for information grows while revenue declines?
Here’s how the day’s program unfolded (the film is below the program):
Case Presentation on September 24 JCDecaux’s CEO Magnus Heljeberg and Resumé’s Editor-in-Chief Fredrik Svedjetun kicked off with an open discussion about the state of the media industry and the upcoming autumn.
Telenor – Long Live Connectivity! The world is driven forward by people with an optimistic mindset and innovation. Telenor’s new advertising concept focuses on the importance of connectivity in everyday life and explores the impact of optimism on the future. Tobias Clewemar, Head of Brand at Telenor, and Mimmi Sköldberg, Brand Campaign Manager, discussed how to stand out in an expected category.
PostNord – One of PostNord’s 122 Million Packages is on Its Way to You! The role of advertising for a brand facing trust issues. Patrik Lundberg, Strategist at Åkestam Holst, and Astrid Odell, Marketing Manager at PostNord.
Here’s how the day’s program was structured (the film is below the program):
JCDecaux & Resumé JCDecaux’s CEO Magnus Heljeberg and Resumé’s Editor-in-Chief Fredrik Svedjetun kickstarted with an open discussion about the current state of the media industry and the upcoming autumn.
LÄNSFÖRSÄKRINGAR – Emotionally Targeted Advertising
Länsförsäkringar’s new concept “For All Time” is significantly more emotional than the brand’s previous marketing efforts. Fanny Wallér, Head of Communication and Sustainability, along with Viking Henter, Brand Expert at Länsförsäkringar, discussed emotionally targeted communication and the importance of creating good advertising in a climate of significant ad fatigue.
BMW and INGO – On Global and Local Balance
In large global companies, there’s always an ongoing balance between consistent global brand management and local needs/conditions. Marie Dellbrant, Marketing Manager at BMW Northern Europe, and Simon Stefansson, Head of Strategy at INGO, shared how BMW navigated between local conditions and global demands to convey to Nordic citizens that BMW is not just about fast premium cars but also a leader in electrification.
After a three-month break, we were finally able to hold a case seminar again. With a small audience present, we listened to three engaging discussions about communication during the Corona pandemic. Here’s how the day’s program unfolded (the film is under the program):
JCDecaux & Resumé JCDecaux’s CEO Magnus Heljeberg and Resumé’s Editor-in-Chief Fredrik Svedjetun discuss the crisis from a business perspective.
During Covid-19, the Swedish ”model” has been less harsh on Swedish McDonald’s than in other Nordic countries. Staffan Ekstam, Marketing Manager for Sweden, and Jens Welin, Account Executive at Nord DDB, explain how McDonald’s locally acts in three different phases to stay relevant to its guests. The dialogue will revolve around what has worked better or worse than expected and what lessons have been learned during the challenging spring of 2020.
Lyko Against the Current What is it like to launch a new Nordic communication concept in the era of coronavirus? Kalle Eliason, Marketing Manager at Lyko, and Walter Naeslund at Honesty share insights and cooperation on spring’s campaign work, e-commerce trends, and the importance of sticking to plans.
For children in vulnerable situations, Corona is more than just a virus. In the wake of COVID-19, there has been an increase in domestic violence, online grooming (contact with children for sexual purposes), and the spread of exploitation materials. JCDecaux has therefore launched a campaign in support of the World Childhood Foundation, visible nationwide during week 17.
Founded in 1999 by Queen Silvia, the World Childhood Foundation works to prevent violence and sexual abuse against children. Last week, the Queen spoke in a recorded video about the importance of adults being vigilant of all children around them during a period when many are particularly vulnerable.
“We are extremely grateful that JCDecaux provides us with the opportunity to spread an important message nationwide—that children in vulnerable situations are impacted especially hard by the Corona situation. We hope many adults will visit our website and explore our tips on how to support these children during challenging times,” says Paula Guillet de Monthoux, Secretary-General at Childhood.
The campaign appears on JCDecaux’s Eurosize series of billboards in Sweden’s 25 largest cities and was developed by JCDecaux and the advertising agency Abby Priest.
“We initiated collaboration with Childhood and developed the entire campaign in the span of 5–6 hours. The speed at which we could create this campaign was due to a close and effective agency partnership with Abby Priest and Childhood’s quick decision-making,” says Malin Otterström.
Now, it is more important than ever for adults to be attentive to all children around them, and to notice things that might not be immediately visible.
“Unlike much of Europe, Sweden has been spared from the lockdowns implemented in several countries. The exception in our country is children of high school age. It’s time to highlight the rising psychosocial consequences of the closure of our high schools,” says JCDecaux’s CEO Magnus Heljeberg.
För frågor vänligen kontakta
Malin Otterström
Tel: 073-976 26 94
Email: [email protected]
We also started delivering lunches to media and advertising agencies we collaborate with as a concrete way to help.
We’re receiving much love and great feedback for our initiative, and we are very happy to do something positive for our restaurants while surprising our partner agencies. It’s a win-win for everyone involved, and it’s fantastic to put a smile on someone’s face during these tough times. Together, we can make a difference, but people need to act now before even more restaurants are forced to close, says JCDecaux’s PR and Communications Manager Malin Otterström.
The campaign runs under the hashtag #payitforwardforsweden, aiming to encourage everyone who can to help restaurants survive their major crisis—which has already made thousands unemployed—by treating friends or colleagues to lunch.
Throughout the week, we have delivered about 150 lunches and will continue to deliver lunches until Easter.
For inquiries, please contact
Malin Otterström
Tel: 073-976 26 94
Email: [email protected]
Never has it been so rewarding to be a hero
Sweden’s restaurants are struggling, but together we can help them through their toughest times. That’s the message JCDecaux is spreading with the digital outdoor format Digisize, displayed outside on streets and squares.
The day will come when this crisis is over, and we want our wonderful restaurants to remain. We can all contribute to keeping the economy vibrant; we just need to think in new ways, says JCDecaux’s CEO Magnus Heljeberg.
The idea was born from the simple observation that restaurants around JCDecaux’s headquarters were practically empty. And, like many others in the media industry, JCDecaux’s team usually meets clients and partners at restaurants for breakfast or lunch.
To support the restaurant industry, JCDecaux took the initiative to create this outdoor campaign, entirely funded by the company.
Starting Monday, JCDecaux will also treat agencies to lunch every day for three weeks. The lunch will be ordered from various restaurants and delivered to different agencies that JCDecaux collaborates with—one agency each day. The campaign runs under the hashtag #payitforwardforsweden, hoping that more will follow JCDecaux’s lead and treat customers, partners, or friends and family to food from a restaurant.
Additionally, Friday lunches will be delivered to offices and depots where JCDecaux operates across the country. Customers who can are invited to come have lunch at JCDecaux’s office.
In this simple way, we support the restaurant industry, and we believe everyone who can should do the same, says Magnus Heljeberg.
The campaign runs from today, Friday, March 20, on JCDecaux Digisize for three weeks.
Malin Otterström
Tel: 073-976 26 94
Email: [email protected]
