Insights into a Dynamic Media Landscape
We gather the latest in OOH, DOOH, and prDOOH, from new formats and campaign ideas to trends, measurements, and industry events. Using cities as a platform, we share perspectives and knowledge that help you create communication that stands out, gets noticed, and truly makes a difference.
Welcome to our hub for news, insights, and events. Here, we share current observations, analyses, and inspiration from our network in Sweden and around the world. Whether you work in strategy, creativity, or media buying, you’ll find content that offers new perspectives and ideas.
For children in vulnerable situations, Corona is more than just a virus. In the wake of COVID-19, there has been an increase in domestic violence, online grooming (contact with children for sexual purposes), and the spread of exploitation materials. JCDecaux has therefore launched a campaign in support of the World Childhood Foundation, visible nationwide during week 17.
Founded in 1999 by Queen Silvia, the World Childhood Foundation works to prevent violence and sexual abuse against children. Last week, the Queen spoke in a recorded video about the importance of adults being vigilant of all children around them during a period when many are particularly vulnerable.
“We are extremely grateful that JCDecaux provides us with the opportunity to spread an important message nationwide—that children in vulnerable situations are impacted especially hard by the Corona situation. We hope many adults will visit our website and explore our tips on how to support these children during challenging times,” says Paula Guillet de Monthoux, Secretary-General at Childhood.
The campaign appears on JCDecaux’s Eurosize series of billboards in Sweden’s 25 largest cities and was developed by JCDecaux and the advertising agency Abby Priest.
“We initiated collaboration with Childhood and developed the entire campaign in the span of 5–6 hours. The speed at which we could create this campaign was due to a close and effective agency partnership with Abby Priest and Childhood’s quick decision-making,” says Malin Otterström.
Now, it is more important than ever for adults to be attentive to all children around them, and to notice things that might not be immediately visible.
“Unlike much of Europe, Sweden has been spared from the lockdowns implemented in several countries. The exception in our country is children of high school age. It’s time to highlight the rising psychosocial consequences of the closure of our high schools,” says JCDecaux’s CEO Magnus Heljeberg.
För frågor vänligen kontakta
Malin Otterström
Tel: 073-976 26 94
Email: [email protected]
We also started delivering lunches to media and advertising agencies we collaborate with as a concrete way to help.
We’re receiving much love and great feedback for our initiative, and we are very happy to do something positive for our restaurants while surprising our partner agencies. It’s a win-win for everyone involved, and it’s fantastic to put a smile on someone’s face during these tough times. Together, we can make a difference, but people need to act now before even more restaurants are forced to close, says JCDecaux’s PR and Communications Manager Malin Otterström.
The campaign runs under the hashtag #payitforwardforsweden, aiming to encourage everyone who can to help restaurants survive their major crisis—which has already made thousands unemployed—by treating friends or colleagues to lunch.
Throughout the week, we have delivered about 150 lunches and will continue to deliver lunches until Easter.
For inquiries, please contact
Malin Otterström
Tel: 073-976 26 94
Email: [email protected]
Never has it been so rewarding to be a hero
Sweden’s restaurants are struggling, but together we can help them through their toughest times. That’s the message JCDecaux is spreading with the digital outdoor format Digisize, displayed outside on streets and squares.
The day will come when this crisis is over, and we want our wonderful restaurants to remain. We can all contribute to keeping the economy vibrant; we just need to think in new ways, says JCDecaux’s CEO Magnus Heljeberg.
The idea was born from the simple observation that restaurants around JCDecaux’s headquarters were practically empty. And, like many others in the media industry, JCDecaux’s team usually meets clients and partners at restaurants for breakfast or lunch.
To support the restaurant industry, JCDecaux took the initiative to create this outdoor campaign, entirely funded by the company.
Starting Monday, JCDecaux will also treat agencies to lunch every day for three weeks. The lunch will be ordered from various restaurants and delivered to different agencies that JCDecaux collaborates with—one agency each day. The campaign runs under the hashtag #payitforwardforsweden, hoping that more will follow JCDecaux’s lead and treat customers, partners, or friends and family to food from a restaurant.
Additionally, Friday lunches will be delivered to offices and depots where JCDecaux operates across the country. Customers who can are invited to come have lunch at JCDecaux’s office.
In this simple way, we support the restaurant industry, and we believe everyone who can should do the same, says Magnus Heljeberg.
The campaign runs from today, Friday, March 20, on JCDecaux Digisize for three weeks.
Malin Otterström
Tel: 073-976 26 94
Email: [email protected]
2019 has been eventful on many fronts. For JCDecaux Sweden, the year can be summed up in one word—FANTASTIC!
Thanks to you, our clients and partners, we once again look back on a record-breaking year.
The advertising campaigns that ran throughout the year demonstrated outstanding quality, and collaborating with all of you energizes us to continue breaking new ground together in 2020.
The Year with JCDecaux in 3 Minutes:
We wish you a very Merry Christmas and a Happy New Year!
/ TEAM JCDecaux
On International Peace Day, September 21, the national organization Swedish Peace launched a crowdfunding campaign in collaboration with JCDecaux to kickstart world peace. 102 billion dollars is the potential amount needed. Now, people worldwide have the opportunity to take a stand, put pressure on leaders, and become co-founders of world peace.
– We get what we invest in. Preventing armed conflict is both possible and, compared to the enormous costs of war, a very good deal, says Agnes Hellström, chair of Swedish Peace.
The Institute for Economics and Peace annually produces a thorough report on the effects of peace efforts and the cost of conflicts. One conclusion is that every dollar invested in building peace in conflict-affected countries reduces conflict costs by sixteen dollars. Calculations from the Institute for Economics and Peace also show that the cost of armed conflict amounted to 1.02 trillion dollars (nearly 10 trillion Swedish kronor) in 2017.
– If one-tenth of that amount—102 billion dollars or 13 dollars per person—were invested in peacebuilding efforts, world peace would come much closer. We want people to think about how the world’s resources are invested and how different things could look if we made different choices, says Agnes Hellström.
Kickstart World Peace is Swedish Peace’s campaign to crowdfund world peace.
The initiative is launched through an outdoor campaign named #KickstartWorldPeace running in JCDecaux’s advertising network across both analog and digital spaces in Sweden. The campaign was developed by the advertising agency Acne in collaboration with JCDecaux.
Learn more about the campaign at kickstartworldpeace.com and about Swedish Peace’s work at www.svenskafreds.se
For more information, contact Malin Otterström, communication manager
Communication Manager
073-976 26 94
[email protected]
On September 23, the UN Secretary-General convened a summit in New York to elevate ambition among world leaders to implement rapid actions against climate change.
Climate change is one of the greatest threats we face today as a global society. Since our inception in 1964, JCDecaux’s ambition has been to provide innovative solutions for urban and transportation infrastructure at no cost to taxpayers. All solutions we develop, including ongoing daily maintenance, are designed to have minimal environmental impact. We apply sustainable principles to product design and, whenever possible, use recyclable materials, electric vehicles, collected rainwater, and solar energy
Our most environmentally friendly product innovation is the free bike-sharing systems, which we pioneered over 15 years ago, paving the way for the global cycling revolution that millions benefit from today.
As the world’s largest outdoor advertising company, JCDecaux reaches an audience of more than 800 million people daily. We have therefore chosen to use our advertising platform to create awareness about climate change, which has already been done in many cities worldwide. We did this during the C40 summit in San Francisco, as well as before and during the global climate meeting in Mexico City, and in Paris during the latest Women4Climate conference. Now, we are doing it again, this time in New York, with an artistic campaign called Warning Global Warming, created by Danish designer Per Arnoldi.
JCDecaux’s campaign, Warning Global Warming in New York, developed by Danish designer Per Arnoldi.
The responsibility to address climate change rests with all of us. The solutions are in the hands of each person and each company. We are all involved and play a vital role in climate adaptation efforts. We hope that more cities will include sustainability criteria with significant weighting in their bidding requirements, as Copenhagen did. It is important to lead by example on this issue. There is no compromise. It is possible to create sustainable and responsible growth. Today, we are proud to announce that JCDecaux is the first outdoor advertising company to join the RE100 agreement, committing to 100% of the group’s global electricity consumption coming from renewable energy by 2022.
PR -och kommunikationschef
073-976 26 94
[email protected]
Without pollination from bees, one-third of the food we eat would be at risk. The global attention garnered by some of McDonald’s franchisees who keep beehives on their restaurant roofs to support biodiversity has been significant.
Now, the initiative is expanding to include bee hotels for wild bees installed in JCDecaux’s billboards.
It is estimated that 30% of Sweden’s wild bees are threatened. A major problem is their lack of places to live. Consequently, several of McDonald’s restaurants have swapped their standard billboards for ones with built-in bee hotels, allowing wild bees and other insects to crawl in and rest.
Additionally, McDonald’s has partnered with JCDecaux to create nesting spots for wild bees on the unused backsides of billboards. Bees prefer their nests to face south, and the unused backsides of billboards heading south are being transformed into homes for thousands of wild bees and insects. The first test is located in Järfälla, and if successful, the initiative may scale up in the spring of 2020.
– The survival of bees is crucial for society. Being able to use our billboards for a good cause is a great feeling. This initiative, which grew from our franchisees’ personal commitment to the issue, has been made possible in collaboration with JCDecaux, and we are proud and happy to soon welcome our flying guests when they move into our bee hotels, says Henrik Nerell, Environmental Manager at McDonald’s in Sweden.
Agency: NORD DDB
PR Agency: Prime
Media Agency: OMD
Media: JCDecaux
For more information, contact JCDecaux’s Communications Manager, Malin Otterström.
Communications Manager
073-976 26 94
[email protected]
Since 2001, Sara Mohammad has worked tirelessly to stop the honor violence happening in Sweden today.
The organization, now seen as a knowledge center regarding honor culture, is frequently used in politics and has strong ambassadors such as Camilla Thulin in collaboration with Mia Skäringer, Johan Rabaeus, and Christer Fuglesang. GAPF is also supported by the Crown Princess Couple’s foundation.
The campaign running for a week on JCDecaux’s digital network features the late Fadime Sahindahl, who was brutally murdered by her own father in the early 2000s. The headlines surrounding Fadime’s murder were numerous, and her funeral in Uppsala became a near-national event, with the royal family and then Integration Minister Mona Sahlin attending to show support.
JCDecaux’s CEO Magnus Heljeberg has been a Goodwill Ambassador for GAPF since January 2019.
– Sara Mohammad tirelessly fights against the oppression and violence faced by girls, boys, women, and men here in Sweden. Her determination to stop honor violence is admirable, and if we can assist her in the battle against these abhorrent human rights violations, we see it as an honor. The business sector needs to step forward and support these types of organizations more than it currently does.
Magnus Heljeberg, Goodwill Ambassador for the National Organization GAPF 2019. Photo: Göran Wallgren.
The campaign was developed by GAPF, JCDecaux, and House of Friends. Fadime Sahindahl’s sister proudly approved the use of Fadime’s portrait to draw attention to GAPF and their important work.
Learn more about GAPF at gapf.se
Throughout 2019, a significant expansion of standalone digital billboards is underway on the largest shopping streets and pedestrian areas in Stockholm. This expansion enables us to offer the strongest digital outdoor series in Stockholm during 2019.
The new advertising faces located at attractive addresses like Norrmalmstorg, Kungsholmstorg, and Norr Mälarstrand make us one of Europe’s strongest digital networks in outdoor environments.
Since the launch of Digisize in 2017, we have been present on Sveavägen, Drottninggatan, Medborgarplatsen, Kungsgatan, Birger Jarlsgatan, and Odenplan.
New digital advertising faces will be installed throughout 2019.
You can view all digital advertising faces via our map and read more about our digital series under Digisize.
Interested in learning more about digital outdoor advertising? Our skilled sales team is ready to assist. Contact Sales Director Cecilia Claesson, and she’ll guide you further.
Sales Director
070-598 21 80
[email protected]
The campaign, developed by the advertising agency Ingo, features pixelated images with the headline: This ad is not intended for children. To proceed, one must scan a QR code and log in with a bank ID to prove they are over 18—just as the organization wishes for those seeking to view porn in the future. Once logged in, participants can sign the En Porrfri Barndoms petition.
En Porrfri Barndom is led by two parents, Elsa Lantz and Jenny Holmström, aiming for all children to grow up without exposure to pornography. Founded in 2018, the organization is non-profit, non-partisan, and non-religious. Surveys show that as many as 8 out of 10 children have encountered pornography online, and according to a recent Sifo survey conducted by Porn-Free Childhood, 72 percent of parents believe their children do not watch pornography.
– We at JCDecaux immediately felt we wanted to support this vital initiative as we are the only supplier with standalone advertising spaces located where politicians and journalists frequently move, says PR and Communications Manager Malin Otterström. Additionally, the advertising agency Ingo is doing a fantastic job, opening up entirely new ways to work with outdoor advertising through bank ID legitimation.
The campaign runs on our outdoor boards outside the DN building at Västerbroplan, near Gärdet’s subway station next to the TV4 building, followed by Tegelbacken close to the Riksdag, and finally Karlaplan near SVT’s headquarters
