Insights into a Dynamic Media Landscape
We gather the latest in OOH, DOOH, and prDOOH, from new formats and campaign ideas to trends, measurements, and industry events. Using cities as a platform, we share perspectives and knowledge that help you create communication that stands out, gets noticed, and truly makes a difference.
Welcome to our hub for news, insights, and events. Here, we share current observations, analyses, and inspiration from our network in Sweden and around the world. Whether you work in strategy, creativity, or media buying, you’ll find content that offers new perspectives and ideas.
In our series “JCDecaux and Sveriges Annonsörer Meet…”, we sit down with Nick’s CEO Stefan Lagerqvist in the second installment. Stefan shares how insights about their target audience prompted a rethink in both design and communication. Tune in for an inspiring and enjoyable episode!
Watch the entire film with Nick’s here:
The Zmarta Group is growing rapidly and has quickly established itself as a major player in the Swedish market for loan comparison. How have they achieved this? We invited Zmarta’s CMO, Niklas Jansson, who generously shares the answers.
Niklas discusses Zmarta’s brand journey, his views on media mix, how they stay relevant in their marketing, and how Zmarta has leveraged the strengths and opportunities of outdoor advertising for maximum effect.
The webinar with Zmarta is the first episode in a series of three, where we and Sveriges Annonsörer meet clients facing various challenges and hear how they generously share their success stories.
Many thanks to Zmarta and Niklas for a very exciting and interesting presentation.
Watch the entire film with Zmarta here:
As children are isolated worldwide, the risk of violence and abuse increases. Childhood strives to initiate the changes needed to protect children both during the pandemic and long-term. JCDecaux supports Childhood in their critical work through an outdoor campaign we’ve developed together. This week, the campaign is visible on our prominent pillars in Stockholm, Gothenburg, and Malmö.
“We greatly appreciate JCDecaux’s involvement in Childhood. It’s invaluable that we have the opportunity to reach widely with a very important message—that COVID-19 can have catastrophic effects on children, even if they don’t fall ill themselves.”
Åsa Andreasson, Communications Manager at Childhood.
Want to learn more about Childhood and their work?
Visit www.childhood.se, where you can also purchase their beautiful bracelet that we at JCDecaux wear with pride.
In a world where ad fatigue is becoming more evident and advertising is perceived as intrusive, outdoor advertising stands out and goes against the grain. Outdoor campaigns are perceived as more positive, even among younger audiences.
The opportunities to reach broadly and create impact are significant—if you know how to design effective outdoor advertising.
You have an average of 3 seconds to convey your message, so long messages and subtle colors don’t work. Quite the opposite!
Watch as we present creative outdoor campaigns, guide you through the golden rules of outdoor advertising, and demonstrate the outdoor channel’s rapid reach and ultimate impact!
Here’s the day’s program (the film is below the program):
Case Presentation on October 21 JCDecaux’s CEO Magnus Heljeberg and Resumé’s Editor-in-Chief Fredrik Svedjetun began with a brief discussion on the upcoming presidential election across the Atlantic. How is outdoor media being used in the election campaign in the USA?
SSF Stöldskyddsföreningen – Are You Sure About Your Password? Digital crime is rising rapidly. Stöldskyddsföreningen is now making a major push for digital security and has launched the concept “Are You Sure?” in collaboration with Åkestam Holst. The first campaign “Are You Sure About Your Password?” has garnered significant attention by highlighting Swedes’ poor and most common passwords. Listen to Thomas Brühl, CEO of SSF, and Frida Norén, planner at Åkestam Holst, discuss the initiative.
Hjärt-Lungfonden – It Applies Even to You and Those You Care About In the new concept “It Applies to All of Us,” Hjärt-Lungfonden starts with the fact that cardiovascular diseases are the leading cause of death in Sweden and globally. Anna Berndt, Marketing Manager, and Magnus Zackariasson, Strategist at Hjärt-Lungfonden, share insights from their work on the new communications concept, the impact achieved by moving creative capacity in-house, and how they optimized for the fragmented media landscape of our times.
Moderator: Daniel Eriksson
Panel: Magnus Heljeberg, Niclas Fröberg, Linda Palmgren, Malin Häger
How should media strategies shift during a recession, and the role of social media during the corona crisis; the media market amidst the Corona pandemic. Media investments have sharply declined across all channels due to the Corona crisis. Meanwhile, advertisers still need to communicate; how should advertisers engage with media during a global pandemic, and how are publishers responding as the demand for information grows while revenue declines?
Here’s how the day’s program unfolded (the film is below the program):
Case Presentation on September 24 JCDecaux’s CEO Magnus Heljeberg and Resumé’s Editor-in-Chief Fredrik Svedjetun kicked off with an open discussion about the state of the media industry and the upcoming autumn.
Telenor – Long Live Connectivity! The world is driven forward by people with an optimistic mindset and innovation. Telenor’s new advertising concept focuses on the importance of connectivity in everyday life and explores the impact of optimism on the future. Tobias Clewemar, Head of Brand at Telenor, and Mimmi Sköldberg, Brand Campaign Manager, discussed how to stand out in an expected category.
PostNord – One of PostNord’s 122 Million Packages is on Its Way to You! The role of advertising for a brand facing trust issues. Patrik Lundberg, Strategist at Åkestam Holst, and Astrid Odell, Marketing Manager at PostNord.
Here’s how the day’s program was structured (the film is below the program):
JCDecaux & Resumé JCDecaux’s CEO Magnus Heljeberg and Resumé’s Editor-in-Chief Fredrik Svedjetun kickstarted with an open discussion about the current state of the media industry and the upcoming autumn.
LÄNSFÖRSÄKRINGAR – Emotionally Targeted Advertising
Länsförsäkringar’s new concept “For All Time” is significantly more emotional than the brand’s previous marketing efforts. Fanny Wallér, Head of Communication and Sustainability, along with Viking Henter, Brand Expert at Länsförsäkringar, discussed emotionally targeted communication and the importance of creating good advertising in a climate of significant ad fatigue.
BMW and INGO – On Global and Local Balance
In large global companies, there’s always an ongoing balance between consistent global brand management and local needs/conditions. Marie Dellbrant, Marketing Manager at BMW Northern Europe, and Simon Stefansson, Head of Strategy at INGO, shared how BMW navigated between local conditions and global demands to convey to Nordic citizens that BMW is not just about fast premium cars but also a leader in electrification.
After a three-month break, we were finally able to hold a case seminar again. With a small audience present, we listened to three engaging discussions about communication during the Corona pandemic. Here’s how the day’s program unfolded (the film is under the program):
JCDecaux & Resumé JCDecaux’s CEO Magnus Heljeberg and Resumé’s Editor-in-Chief Fredrik Svedjetun discuss the crisis from a business perspective.
During Covid-19, the Swedish ”model” has been less harsh on Swedish McDonald’s than in other Nordic countries. Staffan Ekstam, Marketing Manager for Sweden, and Jens Welin, Account Executive at Nord DDB, explain how McDonald’s locally acts in three different phases to stay relevant to its guests. The dialogue will revolve around what has worked better or worse than expected and what lessons have been learned during the challenging spring of 2020.
Lyko Against the Current What is it like to launch a new Nordic communication concept in the era of coronavirus? Kalle Eliason, Marketing Manager at Lyko, and Walter Naeslund at Honesty share insights and cooperation on spring’s campaign work, e-commerce trends, and the importance of sticking to plans.
