Insights into a Dynamic Media Landscape
We gather the latest in OOH, DOOH, and prDOOH, from new formats and campaign ideas to trends, measurements, and industry events. Using cities as a platform, we share perspectives and knowledge that help you create communication that stands out, gets noticed, and truly makes a difference.
Welcome to our hub for news, insights, and events. Here, we share current observations, analyses, and inspiration from our network in Sweden and around the world. Whether you work in strategy, creativity, or media buying, you’ll find content that offers new perspectives and ideas.
On September 28 at 11:30 AM, join us for lunch, networking, and fresh insights with some of Sweden’s leading creatives.
Learn more about the Göteborg Film Festival’s award-winning campaign “Isolated Cinema” and how they managed to win two 100-watt awards at the gala held in April.
We’ll also have representatives from the Göteborg City Mission and the advertising agency Dear Friends, who won 75 watts with their campaign Hemligheten.
Time: Wednesday, September 28, 11:30 AM – 1:00 PM
Location: JCDecaux, Convendum, Kungsportsavenyn 21, 411 36 Gothenburg
Organizers: JCDecaux and Sveriges Annonsörer
Register for the event here:
Our creative lunches are very popular, and places are limited, so please register as soon as possible to secure your spot! We also kindly ask you to cancel in advance if you’re unable to attend so someone else can have the opportunity to participate.
Warmly welcome,
JCDecaux & Sveriges Annonsörer
We are incredibly happy, proud, and grateful for this wonderful recognition. THANK YOU!
Motivation:
“With great dedication, high service level, and attentiveness, this streamlined sales organization acts quickly and proactively to find customized solutions for clients. They do so by focusing on each customer’s unique situation and goals. Pivoting to conduct product and news presentations out in the city demonstrates a forward-thinking and adaptable approach to advancing business relationships. Moreover, they move from words to action on environmental issues.”
HelpUkraine is a non-profit organization founded on February 26, 2022, in response to Russia’s brutal invasion of Ukraine. The initiative was taken by Katja Blagodyr, who has her roots in Ukraine and realized that everyone needs to help and act immediately. The association received an immediate and substantial response in Gothenburg.
– For HelpUkraine, 50,000 SEK is incredibly significant. Our goal is to purchase a fire truck in Ukraine, as fires occur constantly due to shelling and bombings. These need to be extinguished quickly to protect people and save what remains of the buildings, says Katja Blagodyr.
The donation of 50,000 SEK was made possible through Elisabet Lann’s strong efforts during JCDecaux’s annual Bike Battle at Almedalsveckan, where politicians governing Gothenburg Municipality compete against each other in a cycling race. The winner then donates the prize pool of 50,000 SEK to a charity of their choice.
– For me, it was obvious that the money should go to HelpUkraine. The work that Katja Blagodyr and all the volunteers do is both important and admirable, and they deserve all the support they can get, says Elisabet Lann.
HelpUkraine Gothenburg assists Ukrainians who have been forced to flee in Gothenburg, but also regularly sends trucks with supplies to Ukraine. The items sent include medical equipment, ambulances, dry food, trauma products, and first aid kits, all on a volunteer basis.
For more information, contact:
Malin Otterström
Phone: 073-976 26 94
Email: [email protected]
Facts:
JCDecaux has been a partner to the City of Gothenburg for several decades. They provide bus shelters and city information boards and were previously the supplier of Styr & Ställ. Together with the City of Gothenburg, JCDecaux has just completed a green transition for 100 bus shelters in central Gothenburg by equipping them with sedum roofs. This initiative makes Gothenburg one of the European cities with the most green roofs on shelters. Bike Battle is a recurring cycling competition organized by JCDecaux during Almedalsveckan for Gothenburg’s leading politicians. One politician from each party represented in the city council is invited to participate each year. The prize pool consists of 50,000 SEK donated by JCDecaux, which the winner can donate to a charity of their choice.
Skansen Aquarium’s Jonas Wahlström joined us for the occasion and explained that the sedum grass planted on the shelter roofs provides crucial habitats for pollinating insects and spiders, and humanity would perish without insects. Of course, he brought a large, hairy spider with him for the day, which appeared from his breast pocket, and Toni Orsulic was brave enough to be photographed with the tarantula on his forehead.
– I know of no city that works with sedum in this way, it’s almost unique. And it’s very important for all pollinating insects and spiders, I believe the plants people have on their balconies in the city will become greener and more lush thanks to this. I’ve never heard of such a good initiative with sedum roofs spread in this way, says Jonas Wahlström.
Toni Orsulic was proud of the green initiative implemented in collaboration with JCDecaux, which provides the bus shelters and green roofs.
– With 100 green roofs, Gothenburg ranks top 3 in Europe for systematic sedum initiatives and is the largest in the Nordic region. Additionally, without disrupting existing infrastructure but rather utilizing the unused space on bus shelter roofs, said Toni Orsulic as he inaugurated the green bus shelters.
A heavily trafficked and built-up city center is simply made greener with sedum grass planted on existing infrastructure. During 2022, 100 of Gothenburg’s bus shelters will be enriched with green roofs according to decisions made by the Traffic Committee, and 30 of these green roofs are already in place. The initiative makes Gothenburg a model city, fostering a greener and healthier environment.
Feel free to check out SVT’s clip from the inauguration available on LinkedIn!
For more information, contact
Malin Otterström
Phone: 073 976 26 94
First up are Jula and SBAB, two of the winners of the 100-wattaren.
Date and Time: May 17, 08:00-09:30.
Location: JCDecaux, Stureplan 13.
Register here, first come, first served.
As developments unfold in Ukraine, many of us feel for the Ukrainian people, especially the vulnerable children. We consider it essential to help the children and their families by supporting UNICEF in their campaign. “Help the Children in Ukraine” is an incredibly important campaign now running on our Digisize platforms across Sweden.
Jessica Zimmerman, Head of Fundraising at UNICEF, states:
– The children in Ukraine are in desperate need of help. Thanks to the wonderful support we received from JCDecaux, we can reach widely with our crucial message, and we are incredibly grateful for that.
– In this difficult time for Europe, with a conflict that could be the worst for innocent civilians since 1945, it is clear to us to assist in any way we can, says Magnus Heljeberg, CEO of JCDecaux Sweden.
In advertising, marketing, and communication, the progress has been slower. This is partly due to many media companies perceiving difficulties in developing methods to measure the climate impact of campaigns and advertising purchases. Additionally, there may be concerns about how media buyers will react when the climate impact of different media types becomes fully visible to clients. What if the reaction is negative?
It is now time to move forward with a green transition for the media industry as well. Transparency and measurability at the campaign level are essential to identify areas where climate impact is significant and where extra efforts are needed to reduce it in the future.
Media buyers will welcome transparency and measurability. Advertising and communication account for approximately 40 billion SEK annually. It is evident that such a large part of the country’s economy should proceed with the green transition, as this requires significantly fewer investments compared to many other industries, such as the industry sector, which has already begun this transition.
Therefore, starting March 1, JCDecaux Sweden will openly report the climate impact for each campaign. The calculation of our climate impact has been developed by www.climatepartner.com. ClimatePartner is an independent audit firm that guarantees all calculations are accurate according to the leading international standard Greenhouse Gas Protocol https://ghgprotocol.org/
A complete overview of the climate impact for all JCDecaux products can be found here www.jcdecaux.se/hallbarhet
Every kilogram of CO2 per purchased campaign will always be 100 percent offset by us, which is also reported and guaranteed by ClimatePartner to each client.
JCDecaux Sweden aims to halve our climate impact by 2030 from the 2020 level. Between 2014 and 2020, we reduced our climate footprint by 70 percent. We drew inspiration for halving our emissions from the corporate network Hagainitiativet: https://www.hagainitiativet.se/sv, where companies such as Coca-Cola, McDonald’s, Axfood, Preem, and several other major companies are members.
We urge the entire industry to follow our initiative. Set concrete climate goals, halve every decade, be transparent with your emission figures, and join us on the journey as we take the first step by openly reporting the climate impact per campaign.
Magnus Heljeberg
CEO JCDecaux Sweden
– We are proud to guarantee all our clients that a purchase with us is always 100 percent climate-neutral. Reporting emissions per campaign aligns perfectly with our stance of being completely transparent with our clients. Buyers should know what they are purchasing and the impact it has on the environment, while being assured that all footprints are offset, says Magnus Heljeberg, CEO of JCDecaux.
The climate reporting is based on the GHG protocol and developed in collaboration with ClimatePartner, which is one of the larger global companies calculating corporate climate footprints. They also assist with carbon offsetting through various projects marked with the Gold Standard, a quality certification supported by WWF. The climate calculation reports carbon emissions per advertising unit, varying based on the billboard format and whether it is digital or analog. A multitude of parameters are included in the calculation such as printing and transportation of posters, transport out to the billboards, electricity and lighting during the campaign, energy for printing posters, paper consumption, posting, waste management, data capacity, and administration.
Helena Westin, Chair of KOMM, hopes more media companies will follow JCDecaux’s initiative.
– All change begins with knowledge. JCDecaux now helping us actually calculate the climate impact of a media channel is a very good start and one of several inspiring initiatives. It is commendable that JCDecaux also offsets the impact the campaign actually causes! I hope more media will follow suit so that we, as an industry, can be a constructive part of the solution to our time’s biggest challenge. Imagine the day when we can create a media mix knowing the climate impact and can use carbon footprint facts as part of the decision-making process!
– The climate reports are available to everyone on our website, www.jcdecaux.se/hallbarhet. We now hope that more media will act as transparently as we do on this important issue, so customers know how much their campaigns generate in emissions, and in the next step, start offsetting for their clients. In this way, the entire media industry takes a major and important step in contributing positively to environmental issues, says Magnus Heljeberg.
All clients receive a personal QR code when purchasing a campaign, which leads to a campaign page at ClimatePartner. The climate impact for the purchased campaign is reported there.
See example calculation for Eurosize National, JCDecaux’s largest series, here:
www.climatepartner.com/18023-2202-1007 or follow the QR code:
JCDecaux has been a climate-neutral company (through carbon offsetting) since 2012 and works environmentally consciously in everything from transport to green electricity and the development of environmentally smart products that benefit the public. Since 2014, the company has reduced its total climate footprint by 70 percent. Starting March 1, all client purchases will also be 100 percent climate-neutral through carbon offsetting covered by JCDecaux. Climate impacts are reported per series.
– JCDecaux Sweden has been inspired by the corporate network Hagainitiativet and aims to halve our climate footprint by 2030 from the 2020 level. We urge the entire industry to follow this initiative and set concrete goals. Transparency in the green transition is obvious to us, and the first step is now to openly report climate impact per campaign, says Magnus Heljeberg.
For more information about climate reporting, please visit www.jcdecaux.se/hallbarhet
Starting February 9, JCDecaux’s product portfolio has significantly expanded with 120 premium-placed Eurosize signs in Malmö’s A-region. This growth is made possible by collaborating with Billboard Media.
– The best locations in the biggest cities are JCDecaux’s hallmark, and Billboard Media’s advertising spaces match the high standards of our existing offerings. This is a very well-matched addition to our product lineup, enhancing our metropolitan reach, says Cecilia Claesson, Sales Director at JCDecaux.
The 120 new ad spaces will partially be included in national series at JCDecaux but will also be available for purchase as local series. Existing clients can rest assured that they will continue to have the option for local purchases if that is their need.
Martin Bergman, CEO of Billboard Media, has long had a good relationship with JCDecaux and views the collaboration positively, with increased opportunities for both existing and new clients.
– This is beneficial for both local and national clients; we will continue to be the first choice for outdoor advertising in Malmö. There will be no change for the clients; one can still purchase local series in Malmö at the best locations in Eurosize format, a format that is already JCDecaux’s hallmark.
The reach of the 120 ad spaces is an impressive 79%, generating 6.4 million gross contacts per week.
Martin Bergman, CEO Billboard Media, and Cecilia Claesson, Sales Director JCDecaux
For more information regarding the new ad spaces, contact Sales Director Cecilia Claesson:
Phone: 070-598 21 80
It’s hard to believe we’re nearly through January. But before we fully leave 2021 behind, let’s take a moment to reflect. What amazing, clever, stylish, and creative outdoor campaigns our clients ran last year.
Let us inspire you with a few examples:
Stepping outside the box is never wrong. It’s a surefire way to attract extra attention. Campaigns like I Am Zlatan, Suicide Squad with Joel Kinnaman, and Caroline Seger for the women’s national team were bound to stand out.
Talk about enhancing your campaign in the best way. These installations are truly mouthwatering!
Even important topics like carbon footprint and littering found a place in the creative sphere with smart installations.
This is just a small sample of the many fantastic creative installations that were made. We’d love to share more examples, both national and international. Don’t hesitate to contact us!
