Insights into a Dynamic Media Landscape
We gather the latest in OOH, DOOH, and prDOOH, from new formats and campaign ideas to trends, measurements, and industry events. Using cities as a platform, we share perspectives and knowledge that help you create communication that stands out, gets noticed, and truly makes a difference.
Welcome to our hub for news, insights, and events. Here, we share current observations, analyses, and inspiration from our network in Sweden and around the world. Whether you work in strategy, creativity, or media buying, you’ll find content that offers new perspectives and ideas.
Future cities are green, smart, and connected.
Time: 2023-08-31 to 2023-09-02, 09:00-16:00
Location: Frihamnen, just inside the entrance, spot 74, Gothenburg
Welcome to our exhibition featuring:
– Fully accessible public toilets
– Connected and climate-smart bus shelters
– Solar-powered rental bike systems
– City information boards with defibrillators
– Water fountain equipped with a fully automatic air pump
Date & Time: 2023-08-31 to 2023-09-02, 09:00-16:00. Saturday 12:00-16:00.
Location: Frihamnen, just inside the entrance. See the area map, we’re at spot 16. https://frihamnsdagarna.se/omradeskarta-2023/
Book your time for a demonstration:
Phone: 073-375 69 87
Or you’re warmly welcome for “drop in” Thursday to Friday 09:00-16:00, Saturday 12:00-16:00.
Future cities are green, smart, and connected.
Time: 2023-06-27 to 2023-06-29, 09:00-16:00
Location: Almedalen, Hamnplan, Skeppsbron 20, Visby
Welcome to our exhibition featuring:
– Fully accessible public toilets
– Connected and climate-smart bus shelters
– Solar-powered rental bike systems
– City information boards with defibrillators
– Water fountain equipped with a fully automatic air pump
Date & Time: Tuesday-Thursday, June 27-29, 09:00-16:00
Location: Hamnplan, Skeppsbron 20
Book your time for a demonstration:
Phone: 073-375 69 87
Or you’re warmly welcome for “drop in” Tuesday to Thursday, 09:00-16:00.
There’s always something happening with us—will we see you at Almedalen?
Be inspired by exciting brands that have created effective communication. Together with Sveriges Annonsörer, we’re offering a wonderful breakfast, plenty of inspiration, and the opportunity to network with industry colleagues at our office in the heart of the city.
Time: 2023-05-11, 08:00-09:30
Location: JCDecaux Stockholm, Stureplan 13, 2nd floor, Stockholm
08:00 – Breakfast and networking
08:30 – Welcome
08:40 – Swedish chicken like you’ve never seen it before with MAX Burgers, Åkestam Holst NoA, and Hear, which won the 100-watt award in the Consumer category.
09:00 – The 3D-printed meatballs with IKEA and INGO, which won the 100-watt award in the Employer Branding & Recruitment category.
09:30 – Summary and thank you for today
Time: Thursday, May 11, 08:00-11:00
Location: JCDecaux, Stureplan 13, 2nd floor, 111 45 Stockholm
Organizers: JCDecaux and Sveriges Annonsörer
Register for the event here
The event is open to everyone in the industry, but the number of places is limited, so book quickly.
Warmly welcome,
JCDecaux & Sveriges Annonsörer
Time: 2023-04-20, 08:00-09:45
Location: JCDecaux Stockholm, Stureplan 13, 2nd floor, Stockholm
The trend is clear: companies’ efforts in sustainability are increasingly intertwined with the development of their business strategies, integrating climate responsibility into everything they do. How will this development impact the media industry and media purchasing in the coming years?
The seminar will describe the evolution of climate responsibility within companies, focusing on goals, actions, and transparency. Additionally, a new study will be presented, summarizing how the 20 largest media houses in Sweden are currently working with climate responsibility. The seminar will conclude with a dialogue around this key question.
The seminar’s moderator is Nina Ekelund, Secretary General of the corporate network Hagainitiativet and consultant at the sustainability agency Transformity. Participants in the dialogue include Magnus Heljeberg (CEO, JCDecaux), Hanna Riberdahl (CEO, Sveriges Annonsörer), Helena Westin (Chair, Komm), Ragnar Tingström (Co-founder, Scream Media Agency), Henrik Nerell (Sustainability, Communications and Media Relations, McDonald’s Sweden), and Coca-Cola.
Book Your Spot
Registration is closed.
Together with Sveriges Annonsörer, we organized our popular morning event “Summit Inspiration,” where we invite some of the nominated entries in the 100-wattaren 2022. It’s a morning filled with networking, intriguing case studies, and French crêpes.
Welcome to This Year’s Last Creative Breakfast with JCDecaux and Sveriges Annonsörer!
2022-11-25
On December 14, we open the doors again to our festively decorated office at Stureplan 13. We’ll offer breakfast, two fantastic case studies, an important message, and a small holiday gift.
Coca-Cola will join us to talk about their classic commercial, which is making a comeback after 15 years. We’re really looking forward to this!
The second case is from Beiersdorf/NIVEA, a classic brand voted as the most trusted skincare brand among consumers in 12 European countries!
Christmas is associated with joy and warmth, but it’s also a time to address difficult issues and help those in need. This morning, we will also get an insight into an ongoing innovative campaign by Alla Kvinnors Hus and the agency Familjen, brought to life in collaboration with JCDecaux.
Time: Wednesday, December 14, 08:00-09:30
Location: JCDecaux, Stureplan 13, 2nd floor, 111 45 Stockholm
Organizers: JCDecaux and Sveriges Annonsörer
Register for the event here
The event is open to everyone in the industry, but the number of places is limited, so book quickly.
Warmly welcome,
JCDecaux & Sveriges Annonsörer
The tool’s image processing features produce:
Heatmaps – Highlights the part of the design that receives the most attention.
Fogmaps – Removes the part that receives no attention.
Area of Interest – Describes, in percentage, how much attention is directed toward a specific area.
What else can you glean?
There’s something called Cognitive Demand. Another parameter is Image Clarity. Contact us to learn more about this and to test your designs with this useful and clear tool.
This week, our billboards are on the move. Yes, as strange as it sounds, it’s true. We’re excited to be a part of M&C Saatchi Stockholm and Zound Industries’ “Running Billboards” campaign for adidas Headphones. The challenge is to keep pace with the campaign to scan the QR code and enjoy a 50% discount on running headphones. The first run took place at Djurgården on Wednesday, September 21. Today, runners from Stockholm Run Club are jogging around Kungsholmen with the signs on their backs. The event is promoted by leading influencers in running and fitness.
