Insights into a Dynamic Media Landscape
We gather the latest in OOH, DOOH, and prDOOH, from new formats and campaign ideas to trends, measurements, and industry events. Using cities as a platform, we share perspectives and knowledge that help you create communication that stands out, gets noticed, and truly makes a difference.
Welcome to our hub for news, insights, and events. Here, we share current observations, analyses, and inspiration from our network in Sweden and around the world. Whether you work in strategy, creativity, or media buying, you’ll find content that offers new perspectives and ideas.
Welcome to This Year’s Last Creative Breakfast with JCDecaux and Sveriges Annonsörer!
2022-11-25
On December 14, we open the doors again to our festively decorated office at Stureplan 13. We’ll offer breakfast, two fantastic case studies, an important message, and a small holiday gift.
Coca-Cola will join us to talk about their classic commercial, which is making a comeback after 15 years. We’re really looking forward to this!
The second case is from Beiersdorf/NIVEA, a classic brand voted as the most trusted skincare brand among consumers in 12 European countries!
Christmas is associated with joy and warmth, but it’s also a time to address difficult issues and help those in need. This morning, we will also get an insight into an ongoing innovative campaign by Alla Kvinnors Hus and the agency Familjen, brought to life in collaboration with JCDecaux.
Time: Wednesday, December 14, 08:00-09:30
Location: JCDecaux, Stureplan 13, 2nd floor, 111 45 Stockholm
Organizers: JCDecaux and Sveriges Annonsörer
Register for the event here
The event is open to everyone in the industry, but the number of places is limited, so book quickly.
Warmly welcome,
JCDecaux & Sveriges Annonsörer
The tool’s image processing features produce:
Heatmaps – Highlights the part of the design that receives the most attention.
Fogmaps – Removes the part that receives no attention.
Area of Interest – Describes, in percentage, how much attention is directed toward a specific area.
What else can you glean?
There’s something called Cognitive Demand. Another parameter is Image Clarity. Contact us to learn more about this and to test your designs with this useful and clear tool.
This week, our billboards are on the move. Yes, as strange as it sounds, it’s true. We’re excited to be a part of M&C Saatchi Stockholm and Zound Industries’ “Running Billboards” campaign for adidas Headphones. The challenge is to keep pace with the campaign to scan the QR code and enjoy a 50% discount on running headphones. The first run took place at Djurgården on Wednesday, September 21. Today, runners from Stockholm Run Club are jogging around Kungsholmen with the signs on their backs. The event is promoted by leading influencers in running and fitness.
On September 28 at 11:30 AM, join us for lunch, networking, and fresh insights with some of Sweden’s leading creatives.
Learn more about the Göteborg Film Festival’s award-winning campaign “Isolated Cinema” and how they managed to win two 100-watt awards at the gala held in April.
We’ll also have representatives from the Göteborg City Mission and the advertising agency Dear Friends, who won 75 watts with their campaign Hemligheten.
Time: Wednesday, September 28, 11:30 AM – 1:00 PM
Location: JCDecaux, Convendum, Kungsportsavenyn 21, 411 36 Gothenburg
Organizers: JCDecaux and Sveriges Annonsörer
Register for the event here:
Our creative lunches are very popular, and places are limited, so please register as soon as possible to secure your spot! We also kindly ask you to cancel in advance if you’re unable to attend so someone else can have the opportunity to participate.
Warmly welcome,
JCDecaux & Sveriges Annonsörer
We are incredibly happy, proud, and grateful for this wonderful recognition. THANK YOU!
Motivation:
“With great dedication, high service level, and attentiveness, this streamlined sales organization acts quickly and proactively to find customized solutions for clients. They do so by focusing on each customer’s unique situation and goals. Pivoting to conduct product and news presentations out in the city demonstrates a forward-thinking and adaptable approach to advancing business relationships. Moreover, they move from words to action on environmental issues.”
HelpUkraine is a non-profit organization founded on February 26, 2022, in response to Russia’s brutal invasion of Ukraine. The initiative was taken by Katja Blagodyr, who has her roots in Ukraine and realized that everyone needs to help and act immediately. The association received an immediate and substantial response in Gothenburg.
– For HelpUkraine, 50,000 SEK is incredibly significant. Our goal is to purchase a fire truck in Ukraine, as fires occur constantly due to shelling and bombings. These need to be extinguished quickly to protect people and save what remains of the buildings, says Katja Blagodyr.
The donation of 50,000 SEK was made possible through Elisabet Lann’s strong efforts during JCDecaux’s annual Bike Battle at Almedalsveckan, where politicians governing Gothenburg Municipality compete against each other in a cycling race. The winner then donates the prize pool of 50,000 SEK to a charity of their choice.
– For me, it was obvious that the money should go to HelpUkraine. The work that Katja Blagodyr and all the volunteers do is both important and admirable, and they deserve all the support they can get, says Elisabet Lann.
HelpUkraine Gothenburg assists Ukrainians who have been forced to flee in Gothenburg, but also regularly sends trucks with supplies to Ukraine. The items sent include medical equipment, ambulances, dry food, trauma products, and first aid kits, all on a volunteer basis.
For more information, contact:
Malin Otterström
Phone: 073-976 26 94
Email: [email protected]
Facts:
JCDecaux has been a partner to the City of Gothenburg for several decades. They provide bus shelters and city information boards and were previously the supplier of Styr & Ställ. Together with the City of Gothenburg, JCDecaux has just completed a green transition for 100 bus shelters in central Gothenburg by equipping them with sedum roofs. This initiative makes Gothenburg one of the European cities with the most green roofs on shelters. Bike Battle is a recurring cycling competition organized by JCDecaux during Almedalsveckan for Gothenburg’s leading politicians. One politician from each party represented in the city council is invited to participate each year. The prize pool consists of 50,000 SEK donated by JCDecaux, which the winner can donate to a charity of their choice.
Skansen Aquarium’s Jonas Wahlström joined us for the occasion and explained that the sedum grass planted on the shelter roofs provides crucial habitats for pollinating insects and spiders, and humanity would perish without insects. Of course, he brought a large, hairy spider with him for the day, which appeared from his breast pocket, and Toni Orsulic was brave enough to be photographed with the tarantula on his forehead.
– I know of no city that works with sedum in this way, it’s almost unique. And it’s very important for all pollinating insects and spiders, I believe the plants people have on their balconies in the city will become greener and more lush thanks to this. I’ve never heard of such a good initiative with sedum roofs spread in this way, says Jonas Wahlström.
Toni Orsulic was proud of the green initiative implemented in collaboration with JCDecaux, which provides the bus shelters and green roofs.
– With 100 green roofs, Gothenburg ranks top 3 in Europe for systematic sedum initiatives and is the largest in the Nordic region. Additionally, without disrupting existing infrastructure but rather utilizing the unused space on bus shelter roofs, said Toni Orsulic as he inaugurated the green bus shelters.
A heavily trafficked and built-up city center is simply made greener with sedum grass planted on existing infrastructure. During 2022, 100 of Gothenburg’s bus shelters will be enriched with green roofs according to decisions made by the Traffic Committee, and 30 of these green roofs are already in place. The initiative makes Gothenburg a model city, fostering a greener and healthier environment.
Feel free to check out SVT’s clip from the inauguration available on LinkedIn!
For more information, contact
Malin Otterström
Phone: 073 976 26 94
First up are Jula and SBAB, two of the winners of the 100-wattaren.
Date and Time: May 17, 08:00-09:30.
Location: JCDecaux, Stureplan 13.
Register here, first come, first served.
As developments unfold in Ukraine, many of us feel for the Ukrainian people, especially the vulnerable children. We consider it essential to help the children and their families by supporting UNICEF in their campaign. “Help the Children in Ukraine” is an incredibly important campaign now running on our Digisize platforms across Sweden.
Jessica Zimmerman, Head of Fundraising at UNICEF, states:
– The children in Ukraine are in desperate need of help. Thanks to the wonderful support we received from JCDecaux, we can reach widely with our crucial message, and we are incredibly grateful for that.
– In this difficult time for Europe, with a conflict that could be the worst for innocent civilians since 1945, it is clear to us to assist in any way we can, says Magnus Heljeberg, CEO of JCDecaux Sweden.
