Insights into a Dynamic Media Landscape
We gather the latest in OOH, DOOH, and prDOOH, from new formats and campaign ideas to trends, measurements, and industry events. Using cities as a platform, we share perspectives and knowledge that help you create communication that stands out, gets noticed, and truly makes a difference.
Welcome to our hub for news, insights, and events. Here, we share current observations, analyses, and inspiration from our network in Sweden and around the world. Whether you work in strategy, creativity, or media buying, you’ll find content that offers new perspectives and ideas.
JCDecaux Sweden is gearing up for the takeover of the largest advertising contract in the Nordics, starting January 2026. The agreement with SL covers all bus stops throughout Stockholm County, the 12 most central subway stations, as well as T-Centralen and Odenplan’s commuter train stations.
Throughout spring, 17 new talents have been scouted to strengthen teams across all sectors of the company. In addition, several internal recruits have been promoted to new positions within the company.
“We are witnessing great curiosity and anticipation in the market due to our historically large expansion in Greater Stockholm, which is the biggest since JCDecaux established its presence in Sweden in 1989. These new talents bring extensive experience from sales, marketing, and establishment, further strengthening our teams. More individuals will join after the summer,” says Magnus Heljeberg, CEO of JCDecaux.
The new hires are:
Pontus Källsholm – Key Account Manager
Pontus joins JCDecaux in June, previously from Clear Channel.
Erika Nygren – Key Account Manager
Erika joins us from CityReklam.
Jakob Rubertson – Head of Data & Analytics
Jakob was previously with YouGov.
Örs Szasz – Head of Programmatic
Örs comes from PHD.
Johanna Andersson – Campaign Planner
Johanna joins us from Clear Channel.
Alexander Niléhn – Growth Marketing Manager
Alexander comes from EPAM Systems.
Sebastian Nikula – Senior Advisor
Sebastian was previously with DHR.
Juni Carlstoft – Content Manager
Juni comes from By Malina.
David Sjöstrand – Campaign Planner
David joins us from Emax Media.
Kristian Baumgartner – Production Manager Digital Operations
Kristian was previously with STC Training Club.
Johannes Personne Havia – Digital Screen Operations Manager
Johannes comes from Pixelo.
Iris Magnell – Receptionist
Iris was previously with T-Jarlen.
Yunping Zhou – Finance Assistant
Yunping comes from REDGO Sweden.
Mikaela Lundström – Production Manager Permits & Construction
Mikaela comes from Cinemantrix.
Lovisa Ahlsved Tiden – Campaign Planner
Lovisa joins us from Refunder Scandinavia.
Filippa Berglund – Campaign Planner
Filippa comes from the Swedish American Chamber of Commerce in San Diego.
Robin Duivestein – Logistics Manager
Robin joins JCDecaux in June, previously with BAUHAUS & Co KB.
JCDecaux is also internally promoting the following individuals to new roles:
Jasmine Bäckström – Ad Operations Digital & Programmatic Specialist
Sanna Andersson – Administrative Manager
Anna-Cecilia Jonsson – Brand Manager
Sandra Modin – Audience Data Specialist
Jonas Bergman – Head of Client & Agency Strategy
The expansion includes 4,200 digital and analog advertising spaces, making JCDecaux the largest player in outdoor advertising in the Nordics. With an investment of several hundred million kronor, a comprehensive digitalization is underway with 1,000 new digital spaces throughout the county and in Stockholm’s subway. This modernization will create a more dynamic information environment for travelers and offer advertisers new, flexible exposure opportunities, while significantly enhancing the visual experience of both the subway and urban environments.
For more information, contact:
Communications Manager, Malin Otterström
073-976 26 94
This morning, a Creative Breakfast was held in collaboration with Sveriges Annonsörer, featuring David McEvoy, Chief Marketing Officer at JCDecaux UK, and Victoria Adolfsson from The Coca-Cola Company.
David McEvoy presented the so-called “two screen strategy,” which leverages powerful synergies between online channels and digital out-of-home advertising (DOOH) to maximize marketing reach and effectiveness.
Victoria Adolfsson presented their iconic Share a Coke campaign, making a much-anticipated comeback in a modern, digital version. The relaunch allows a whole new generation, Gen Z, to engage with the campaign for the first time, while also evoking nostalgia and joy for those who remember the original version.
A big thank you to David and Victoria for their fantastic presentations!
We are delighted to invite you on the 4th of June to uncover programmatic DOOH insights in the Nordics.
VIOOH– the leading premium global digital Out-of-Home supply-side platform launch the first in-depth programmatic DOOH research in the Nordics.
Following success in the UK, Germany, France, Spain, USA, Australia, and Brazil, it is finally time for the Nordics – with insights from Sweden, Norway, Denmark, and Finland.
The report highlights the latest trends, challenges, opportunities, and future outlook for programmatic DOOH.
This is a unique opportunity to deepen your knowledge, network, and enjoy an inspiring moment in the programmatic DOOH world.
Please feel free to share internally with relevant colleagues who you don’t want to miss this.
WHEN: Wednesday 4th of June 2025
08:00am – 10:00am
WHERE: JCDecaux, Stureplan 13 Stockholm
AGENDA:
08:00-08:30 Breakfast
08:30-08:50 Welcome and State of the Nation Key Findings Presentation
08:50-09:25 Industry Panel with JCDecaux Sweden, The Trade Desk, Vistar Media and Tre Kronor Media
09:25 – 09:50 Q&A
Looking forward to see you all here!
Yesterday, we hosted the second Insight Lunch together with Erik Modig, one of Sweden’s top researchers and marketing geniuses. During the lunch, we delved into how scientific methods can be used to maximize the effect of outdoor campaigns, with a particular focus on econometric modeling for outdoor advertising.
“The results of an econometric modeling of outdoor advertising are highly dependent on the quality of the input data and the design of the model. To get an accurate picture of outdoor advertising’s contribution, one should examine data granularity. The key is to focus on outdoor advertising’s strengths in terms of reach, creativity, and the ability to influence customers and growth thanks to its ‘Super Bowl effect’!” – Erik
A big thank you for a fantastic lecture and to everyone who attended!
JCDecaux Sweden, part of the global JCDecaux network, is launching its programmatic digital outdoor offering, strengthening Stockholm’s position as the hub for programmatic advertising in Scandinavia. Through the partnership with VIOOH, the leading global SSP platform for digital outdoor advertising, the door is now open for programmatic purchases to impact areas outdoors.
Now, 270 of JCDecaux Sweden’s digital screens are available for programmatic buying. Of these, 225 are strategically placed in Stockholm’s city center, with the remainder at strategically selected locations across Sweden. Central to programmatic outdoor trading is the detailed and reliable data from Outdoor Impact, the nationally recognized measurement system for outdoor advertising. This granular data provides advertisers with advanced audience segmentation and real-time optimization of their campaigns.
“By enabling programmatic purchases across our network, we not only complement the Swedish DOOH landscape but also offer brands a streamlined gateway to reach high-spending Scandinavian target audiences,” says Magnus Heljeberg, CEO of JCDecaux Sweden. “Stockholm, as Scandinavia’s capital, is a crucial market for both local and global campaigns, and our programmatic integration simplifies access to this attractive market.”
The launch enables increased flexibility and data-driven optimization, making it easier for brands to execute targeted campaigns based on detailed audience data.
“The launch of Programmatic DOOH is perfectly timed to meet the growing demand for programmatic digital outdoor advertising in Sweden, both locally and internationally. Advertisers are looking for smart, efficient, and data-driven solutions offering flexibility, and this is now possible,” says Cecilia Ottobre, Sales Director at JCDecaux Sweden.
The collaboration with VIOOH ensures seamless integration with over 40 major global DSPs, making JCDecaux Sweden’s digital network accessible to advertisers worldwide.
“The integration of JCDecaux Sweden provides both local and international brands with the opportunity to use VIOOH Trading Manager, enabling data-driven programmatic trading in real-time to engage with their audiences, including in Scandinavia’s most influential city,” says Gavin Wilson, Global Chief Commercial Officer at VIOOH.
JCDecaux Sweden looks forward to offering the dynamic possibilities that programmatic buying entails to media agencies and advertisers. With access to Stockholm’s high-spending audiences and the efficiency of data-driven programmatic buying, advertisers can achieve audience-tailored campaign impact in the Nordic region. JCDecaux’s programmatic offering is available via all major DSPs.
For more information, please contact JCDecaux Sweden’s Communications Director, Malin Otterström.
About JCDecaux
JCDecaux Sweden is part of the global JCDecaux group and is one of the country’s leading media companies. The group is the world’s largest provider of outdoor advertising with over 1 million advertising spaces in more than 80 countries. JCDecaux Sweden offers a comprehensive network of outdoor advertising spaces in Sweden’s 25 largest cities, strategically placed in city centers, shopping areas, public transport, and along the country’s busiest roads, with reach covering more than half of Sweden’s population. From January 2026, JCDecaux will expand its offering with over 4,000 new advertising spaces in Stockholm’s subway and in all shelters from Nynäshamn to Norrtälje.
About VIOOH
VIOOH is a leading global SSP platform for premium digital outdoor advertising. Launched in 2018 and headquartered in London, the platform connects buyers and sellers on a premium marketplace, making OOH easily accessible. Led by a team of experts in digital OOH and programmatic technology, VIOOH is pioneering the transformation of the OOH sector, enhancing digital omnichannel campaigns through the use of programmatic features and data. VIOOH currently conducts programmatic trading in 29 markets, with more underway.
For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn.
This morning featured an inspiring creative breakfast in collaboration with Sveriges Annonsörer. Two groundbreaking campaigns were presented, highlighting how innovation can drive both sustainability and creativity.
McDonald’s Sweden and NORD DDB showcased their award-winning campaign “Deal with the Trash.” As part of McDonald’s sustainability efforts, users can scan packaging to receive offers in McDonald’s app. The campaign, in partnership with Keep Sweden Tidy, aims to reduce littering and inspire better consumer behavior.
Google and Monks displayed their AI-driven campaign that transformed the streets of Stockholm into a magical winter wonderland during Christmas. Using AI-powered features in Google Pixel and digital billboards from JCDecaux, interactive scenes like gingerbread bridges and giant Christmas gifts were created, while AI offered creative gift ideas. The campaign demonstrated how technology can create engaging experiences in digital environments.
A big thanks to Michaela Bognäs, Jesper Andersson, Nora Strandberg Henriksson, and Viktor Thunmarker for fantastic presentations!
This morning, Summit Inspiration took place here at JCDecaux! It was an incredibly inspiring session where we learned more about five of the nominated entries in the 100-wattaren, the advertising competition that awards effectiveness. The interest was immense, and the mood was high among the well over 100 guests who attended this morning. A huge and warm thank you to the nominated stars who presented. We wish you the best of luck, and see you at the City Hall on February 6!
It was a full house when we, together with the Swedish Advertisers Association, invited to a Creative Lunch in Gothenburg. Simon Bäckelin from Åkestam Holst NoA humorously shared the art of sabotaging advertising and the need to dare to stand out. Creators Joakim Khoury and Daniel Vaccino from the same agency presented the Pressbyrån/Prezzburoni cinnamon bun campaign that really stood out. Using invented Italian, they gave the iconic 80s fashion designer a “cinnamon bun-ified” outfit with a variety of fun side tracks. A smart campaign that delivered results. It turned out to be a very entertaining and fun creative lunch. In short, bullissimo!
Future cities are green, smart, and connected.
Time: 2024-08-29 to 2024-08-31, 10:00-16:00
Location: Frihamnen, just inside the entrance, spot 74, Gothenburg
Welcome to our exhibition featuring:
– Fully accessible public toilets
– Connected and climate-smart bus shelters
– Solar-powered rental bike systems
– Service station with still and sparkling water, and a fully automatic air pump
Date & Time: 2024-08-29 to 2024-08-30, 10:00-16:00. Saturday 12:00-16:00.
Location: Frihamnen, just inside the entrance. See the area map, we’re at spot 74. https://frihamnsdagarna.se/omradeskarta-2024/
Book your time for a demonstration:
Phone: 073-375 69 87
Or you’re warmly welcome for “drop in” Thursday to Friday, 10:00-16:00, Saturday 12:00-16:00.
Future cities are green, smart, and connected.
Time: 2024-06-25 to 2024-06-27, 09:00-16:00
Location: Almedalen, Hamnplan, Skeppsbron 20, Visby
Welcome to our exhibition featuring:
– Fully accessible public toilets
– Connected and climate-smart bus shelters with defibrillators
– Solar-powered rental bike systems
– Service station with still and sparkling water, and a fully automatic air pump
Date & Time: Tuesday-Thursday, June 25-27, 09:00-16:00
Location: Hamnplan, Skeppsbron 20
Book your time for a demonstration:
Phone: 073-375 69 87
Or you’re warmly welcome for “drop in” Tuesday to Thursday, 09:00-16:00.
