On September 23, the UN Secretary-General convened a summit in New York to elevate ambition among world leaders to implement rapid actions against climate change. 

Climate change is one of the greatest threats we face today as a global society. Since our inception in 1964, JCDecaux’s ambition has been to provide innovative solutions for urban and transportation infrastructure at no cost to taxpayers. All solutions we develop, including ongoing daily maintenance, are designed to have minimal environmental impact. We apply sustainable principles to product design and, whenever possible, use recyclable materials, electric vehicles, collected rainwater, and solar energy 

Our most environmentally friendly product innovation is the free bike-sharing systems, which we pioneered over 15 years ago, paving the way for the global cycling revolution that millions benefit from today. 

As the world’s largest outdoor advertising company, JCDecaux reaches an audience of more than 800 million people daily. We have therefore chosen to use our advertising platform to create awareness about climate change, which has already been done in many cities worldwide. We did this during the C40 summit in San Francisco, as well as before and during the global climate meeting in Mexico City, and in Paris during the latest Women4Climate conference. Now, we are doing it again, this time in New York, with an artistic campaign called Warning Global Warming, created by Danish designer Per Arnoldi. 

JCDecaux’s campaign, Warning Global Warming in New York, developed by Danish designer Per Arnoldi. 

The responsibility to address climate change rests with all of us. The solutions are in the hands of each person and each company. We are all involved and play a vital role in climate adaptation efforts. We hope that more cities will include sustainability criteria with significant weighting in their bidding requirements, as Copenhagen did. It is important to lead by example on this issue. There is no compromise. It is possible to create sustainable and responsible growth. Today, we are proud to announce that JCDecaux is the first outdoor advertising company to join the RE100 agreement, committing to 100% of the group’s global electricity consumption coming from renewable energy by 2022. 

Malin Otterström

PR -och kommunikationschef
073-976 26 94
[email protected]