Today, JCDecaux Sweden launches a climate calculation that provides advertisers full transparency on the carbon emissions their campaign has generated. JCDecaux covers the cost of carbon offsetting for all clients, making all advertising campaigns climate-neutral.
– We are proud to guarantee all our clients that a purchase with us is always 100 percent climate-neutral. Reporting emissions per campaign aligns perfectly with our stance of being completely transparent with our clients. Buyers should know what they are purchasing and the impact it has on the environment, while being assured that all footprints are offset, says Magnus Heljeberg, CEO of JCDecaux.
The climate reporting is based on the GHG protocol and developed in collaboration with ClimatePartner, which is one of the larger global companies calculating corporate climate footprints. They also assist with carbon offsetting through various projects marked with the Gold Standard, a quality certification supported by WWF. The climate calculation reports carbon emissions per advertising unit, varying based on the billboard format and whether it is digital or analog. A multitude of parameters are included in the calculation such as printing and transportation of posters, transport out to the billboards, electricity and lighting during the campaign, energy for printing posters, paper consumption, posting, waste management, data capacity, and administration.
Helena Westin, Chair of KOMM, hopes more media companies will follow JCDecaux’s initiative.
– All change begins with knowledge. JCDecaux now helping us actually calculate the climate impact of a media channel is a very good start and one of several inspiring initiatives. It is commendable that JCDecaux also offsets the impact the campaign actually causes! I hope more media will follow suit so that we, as an industry, can be a constructive part of the solution to our time’s biggest challenge. Imagine the day when we can create a media mix knowing the climate impact and can use carbon footprint facts as part of the decision-making process!
– The climate reports are available to everyone on our website, www.jcdecaux.se/hallbarhet. We now hope that more media will act as transparently as we do on this important issue, so customers know how much their campaigns generate in emissions, and in the next step, start offsetting for their clients. In this way, the entire media industry takes a major and important step in contributing positively to environmental issues, says Magnus Heljeberg.
All clients receive a personal QR code when purchasing a campaign, which leads to a campaign page at ClimatePartner. The climate impact for the purchased campaign is reported there.
See example calculation for Eurosize National, JCDecaux’s largest series, here:
www.climatepartner.com/18023-2202-1007 or follow the QR code:
JCDecaux has been a climate-neutral company (through carbon offsetting) since 2012 and works environmentally consciously in everything from transport to green electricity and the development of environmentally smart products that benefit the public. Since 2014, the company has reduced its total climate footprint by 70 percent. Starting March 1, all client purchases will also be 100 percent climate-neutral through carbon offsetting covered by JCDecaux. Climate impacts are reported per series.
– JCDecaux Sweden has been inspired by the corporate network Hagainitiativet and aims to halve our climate footprint by 2030 from the 2020 level. We urge the entire industry to follow this initiative and set concrete goals. Transparency in the green transition is obvious to us, and the first step is now to openly report climate impact per campaign, says Magnus Heljeberg.
For more information about climate reporting, please visit www.jcdecaux.se/hallbarhet