JCDecaux, the world leader in outdoor advertising, today announces an order exceeding 72 million SEK for new, state-of-the-art screen technology. This is the first part of the total SEK 150 million investment announced in connection with the signing of the SL contract. The order is placed with the world-leading manufacturers AOTO and Symbicon and marks the starting point for extensive digitalization in Stockholm’s public transport.

After signing the largest advertising contract in the Nordics with SL in August, JCDecaux now takes the next step to realize the vision of a modernized and digitized public transport environment. The 72 million SEK investment is dedicated to purchasing the latest generation of digital screens to be installed at the 14 busiest concept stations in the subway and on bus shelters throughout Stockholm County.

The deal is divided into two strategic parts:

• 46 million SEK is invested in new digital display cases with an 86-inch screen size from the Finnish premium supplier Symbicon. These screens will be installed in hundreds of bus shelters, offering unparalleled visibility and flexibility along Stockholm residents’ daily travel routes.

• 26 million SEK is invested in 19 square meter LED screens for the new MetroVision concept from the global technology leader AOTO. These large-format screens will create landmarks at strategic subway locations and provide advertisers with a platform of exceptional visual power.

“Our commitment to SL and Stockholm residents is to invest in a public transport environment of world-class standards. By collaborating with the absolute best manufacturers, AOTO and Symbicon, we ensure a safe and secure premium infrastructure that will redefine what is possible in outdoor advertising. This gives our clients an unbeatable platform to build strong brands and practically demonstrates the power of public space,” says Magnus Heljeberg, CEO of JCDecaux Sweden.

The choice of suppliers was made after a careful evaluation process where technical performance, sustainability, and innovation were crucial.
“We have chosen technology that delivers outstanding image quality, is energy efficient, and built to withstand demanding public environments,” says Malin Andersson, Asset Director at JCDecaux.

“For us, safety and security in public spaces are essential. That is why we have placed very strict requirements on our suppliers. Our new screens are flicker-free, fire-rated according to EN-13501, and IP65-rated to withstand weather, wind, and dust. Additionally, they are EMC Class B certified, ensuring they do not interfere with other sensitive equipment in public transport. A vital feature is the ability to connect to VMA (Important Message to the Public), making the screens an important part of the community’s crisis preparedness.”

“JCDecaux and AOTO share a vision of setting a new industry standard for the city’s public spaces with innovative LED technology. In Stockholm’s subway, regarded by many as one of the most beautiful in the world, we have applied the most advanced and fire-safe LED technology to create a screen system that is both safe and visually striking. This shows that the future of digital advertising is about more than visibility – it must be integrated, secure, and enhance the public experience. This is more than an advertising project; it is a legendary engineering project for Stockholm, and we are incredibly proud to have contributed,” says Richard Yang, CEO of AOTO.

Installation of the new screens will begin after New Year’s, in preparation for the launch of the new SL contracts in February and May 2026.

On picture: Fr right: Magnus Heljeberg, VD JCDecaux, Malin Andersson, Asset Director JCDecaux, Richard Yang, VD AOTO, Mike Liu, Deputy General Manager, Joe Wu, Sales Director