JCDecaux sponsors Swedish Peace with an outdoor campaign on International Peace Day 

On International Peace Day, September 21, the national organization Swedish Peace launched a crowdfunding campaign in collaboration with JCDecaux to kickstart world peace. 102 billion dollars is the potential amount needed. Now, people worldwide have the opportunity to take a stand, put pressure on leaders, and become co-founders of world peace. 

– We get what we invest in. Preventing armed conflict is both possible and, compared to the enormous costs of war, a very good deal, says Agnes Hellström, chair of Swedish Peace. 

The Institute for Economics and Peace annually produces a thorough report on the effects of peace efforts and the cost of conflicts. One conclusion is that every dollar invested in building peace in conflict-affected countries reduces conflict costs by sixteen dollars. Calculations from the Institute for Economics and Peace also show that the cost of armed conflict amounted to 1.02 trillion dollars (nearly 10 trillion Swedish kronor) in 2017.  

– If one-tenth of that amount—102 billion dollars or 13 dollars per person—were invested in peacebuilding efforts, world peace would come much closer. We want people to think about how the world’s resources are invested and how different things could look if we made different choices, says Agnes Hellström. 

Kickstart World Peace is Swedish Peace’s campaign to crowdfund world peace. 

The initiative is launched through an outdoor campaign named #KickstartWorldPeace running in JCDecaux’s advertising network across both analog and digital spaces in Sweden. The campaign was developed by the advertising agency Acne in collaboration with JCDecaux. 

Learn more about the campaign at kickstartworldpeace.com and about Swedish Peace’s work at www.svenskafreds.se 

For more information, contact Malin Otterström, communication manager