In April, the organization En Porrfri Barndom – “A Porn-Free Childhood” launched a groundbreaking outdoor campaign on our advertising spaces
The campaign, developed by the advertising agency Ingo, features pixelated images with the headline: This ad is not intended for children. To proceed, one must scan a QR code and log in with a bank ID to prove they are over 18—just as the organization wishes for those seeking to view porn in the future. Once logged in, participants can sign the En Porrfri Barndoms petition.
En Porrfri Barndom is led by two parents, Elsa Lantz and Jenny Holmström, aiming for all children to grow up without exposure to pornography. Founded in 2018, the organization is non-profit, non-partisan, and non-religious. Surveys show that as many as 8 out of 10 children have encountered pornography online, and according to a recent Sifo survey conducted by Porn-Free Childhood, 72 percent of parents believe their children do not watch pornography.
– We at JCDecaux immediately felt we wanted to support this vital initiative as we are the only supplier with standalone advertising spaces located where politicians and journalists frequently move, says PR and Communications Manager Malin Otterström. Additionally, the advertising agency Ingo is doing a fantastic job, opening up entirely new ways to work with outdoor advertising through bank ID legitimation.
The campaign runs on our outdoor boards outside the DN building at Västerbroplan, near Gärdet’s subway station next to the TV4 building, followed by Tegelbacken close to the Riksdag, and finally Karlaplan near SVT’s headquarters