This morning, in collaboration with Sveriges Annonsörer, we hosted a breakfast seminar filled with inspiration and key takeaways from the winners of the 2025 100-wattaren awards.

MAX Burgers & NoA – “Always, Always, Always!”

The 100-watt winner in the Consumer category presented their campaign, which focuses on celebrating a unique taste experience and cultivating a lifelong brand love for the burger.

Telia & NoA – “Secure Networks for Secure Business – That’s Telia”

The 50-watt winner in the Business category shared the strategy behind their campaign, aimed at making advanced cybersecurity accessible to the entire B2B market.

“To visualize security in a way that truly cut through the noise, we chose a distinct symbol—the woodpecker—and added a touch of humor. The results far exceeded our expectations!” — Beata Enmark, Head of Marketing & GTM | B2B Marketing at Telia.

A big thank you to Linus Blom, Petter Nylind, Joakim Estemar, Beata Enmark, and Jerker Winther for their fantastic presentations and for sharing their expertise.