It was a full house when we, together with the Swedish Advertisers Association, invited to a Creative Lunch in Gothenburg. Simon Bäckelin from Åkestam Holst NoA humorously shared the art of sabotaging advertising and the need to dare to stand out. Creators Joakim Khoury and Daniel Vaccino from the same agency presented the Pressbyrån/Prezzburoni cinnamon bun campaign that really stood out. Using invented Italian, they gave the iconic 80s fashion designer a “cinnamon bun-ified” outfit with a variety of fun side tracks. A smart campaign that delivered results. It turned out to be a very entertaining and fun creative lunch. In short, bullissimo!