JCDecaux Partners with Billboard Media, Expanding Its Product Portfolio with 120 Ad Spaces in Malmö
Starting February 9, JCDecaux’s product portfolio has significantly expanded with 120 premium-placed Eurosize signs in Malmö’s A-region. This growth is made possible by collaborating with Billboard Media.
– The best locations in the biggest cities are JCDecaux’s hallmark, and Billboard Media’s advertising spaces match the high standards of our existing offerings. This is a very well-matched addition to our product lineup, enhancing our metropolitan reach, says Cecilia Claesson, Sales Director at JCDecaux.
The 120 new ad spaces will partially be included in national series at JCDecaux but will also be available for purchase as local series. Existing clients can rest assured that they will continue to have the option for local purchases if that is their need.
Martin Bergman, CEO of Billboard Media, has long had a good relationship with JCDecaux and views the collaboration positively, with increased opportunities for both existing and new clients.
– This is beneficial for both local and national clients; we will continue to be the first choice for outdoor advertising in Malmö. There will be no change for the clients; one can still purchase local series in Malmö at the best locations in Eurosize format, a format that is already JCDecaux’s hallmark.
The reach of the 120 ad spaces is an impressive 79%, generating 6.4 million gross contacts per week.
Martin Bergman, CEO Billboard Media, and Cecilia Claesson, Sales Director JCDecaux
For more information regarding the new ad spaces, contact Sales Director Cecilia Claesson:
Phone: 070-598 21 80