Case Seminar with Some of Sweden’s Leading Communicators on 16/6-2020 

After a three-month break, we were finally able to hold a case seminar again. With a small audience present, we listened to three engaging discussions about communication during the Corona pandemic. Here’s how the day’s program unfolded (the film is under the program): 

JCDecaux & Resumé JCDecaux’s CEO Magnus Heljeberg and Resumé’s Editor-in-Chief Fredrik Svedjetun discuss the crisis from a business perspective. 

During Covid-19, the Swedish ”model” has been less harsh on Swedish McDonald’s than in other Nordic countries. Staffan Ekstam, Marketing Manager for Sweden, and Jens Welin, Account Executive at Nord DDB, explain how McDonald’s locally acts in three different phases to stay relevant to its guests. The dialogue will revolve around what has worked better or worse than expected and what lessons have been learned during the challenging spring of 2020. 

Lyko Against the Current What is it like to launch a new Nordic communication concept in the era of coronavirus? Kalle Eliason, Marketing Manager at Lyko, and Walter Naeslund at Honesty share insights and cooperation on spring’s campaign work, e-commerce trends, and the importance of sticking to plans.