Check out the second “Case Presentation of the Month” this fall, featuring cases from Telenor and PostNord! 

Here’s how the day’s program unfolded (the film is below the program): 

Case Presentation on September 24 JCDecaux’s CEO Magnus Heljeberg and Resumé’s Editor-in-Chief Fredrik Svedjetun kicked off with an open discussion about the state of the media industry and the upcoming autumn. 

Telenor – Long Live Connectivity! The world is driven forward by people with an optimistic mindset and innovation. Telenor’s new advertising concept focuses on the importance of connectivity in everyday life and explores the impact of optimism on the future. Tobias Clewemar, Head of Brand at Telenor, and Mimmi Sköldberg, Brand Campaign Manager, discussed how to stand out in an expected category. 

PostNord – One of PostNord’s 122 Million Packages is on Its Way to You! The role of advertising for a brand facing trust issues. Patrik Lundberg, Strategist at Åkestam Holst, and Astrid Odell, Marketing Manager at PostNord.