Adidas Challenges Runners to Keep Up with JCDecaux’s Billboards in New Campaign 

This week, our billboards are on the move. Yes, as strange as it sounds, it’s true. We’re excited to be a part of M&C Saatchi Stockholm and Zound Industries’ “Running Billboards” campaign for adidas Headphones. The challenge is to keep pace with the campaign to scan the QR code and enjoy a 50% discount on running headphones. The first run took place at Djurgården on Wednesday, September 21. Today, runners from Stockholm Run Club are jogging around Kungsholmen with the signs on their backs. The event is promoted by leading influencers in running and fitness.