Predict is a unique tool for testing outdoor advertising. It bases its forecasts on over 12,000 eye movement studies and extensive neuroscientific research, making it both scientifically robust and especially adapted for the outdoor channel where rapid and clear messages are essential.
Three Ways to Measure Impact
Predict analyzes visual focus using three distinct methods: Heatmaps, Fogmaps, and Area of Interest (AOI), each with its specific strengths. Additionally, a parameter called Cognitive Demand is evaluated, providing further insights into how attention and processing occur. Another important factor analyzed is Image Clarity, which measures the clarity and sharpness of the image. Contact us to learn more, and test your designs using this useful and clear tool.
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1Heatmaps
Heatmaps Shows where most people look. It’s color-coded from green to red. The redder the area, the more attention it receives.
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2Fogmaps
Shows what’s not seen. The image is covered in fog that disappears where the gaze settles. Effective for identifying visual blind spots.
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3Area of Interest
Measures how much attention a specific area receives, such as the logo or message, in percentage. Helps you prioritize the right parts in the layout.