Advertising concepts that appear on great advertising surfaces become so well-known over time that almost everyone recognizes them. In JCDecaux’s new campaign, we paraphrase some of Sweden’s most beloved and famous advertising concepts to showcase how our advertising spaces have helped build them.

– We have the privilege of working with Sweden’s strongest brands, which we are very proud of. Our mission at JCDecaux is to ensure our clients’ advertising campaigns receive the best possible exposure in Sweden’s 25 largest cities. Having many people see the campaigns in a stylish context is a key factor for success. This is our way of honoring our clients and those who have created these fantastic campaigns, says Malin Otterström, PR and Communications Manager at JCDecaux.

The campaign will be featured in Resumé and Dagens Media, as well as in JCDecaux’s own channels. It was developed in collaboration with the advertising agency Abby Priest, which won 2 golds, 1 bronze, and the prestigious Diamantnyckeln award in the Guldnyckeln 2018 competition.

 

Working Group:

JCDecaux 

Malin Otterström

Emmanuelle Boman

Abby Priest

Andreas Morne

Tomas Strand

By Courtesy of 

Carlsberg

Comviq

Gainomax

Volvo