JCDecaux continues to expand its range of large-format billboards in Stockholm.

Now, JCDecaux’s latest Supersize panel is being launched at the exit leading to Sweden’s largest shopping area, Barkarby Handelsplats and Outlet, in Järfälla. 

The Supersize panel features an impressive 60 sqm backlit advertising surface. It’s not just the size and superior visual impact that are crucial for effectiveness—the placement is equally important. 

Järfälla Supersize is strategically located on one of Sweden’s busiest routes, near Barkarby Handelsplats and Outlet, with 4 million passing motorists each month. 

– It’s fantastic that we are now increasing the number of Premium large formats. With the establishment in Järfälla, we reinforce our position as the leading player in Stockholm. This 60 sqm sign has an unbeatable location outside Barkarby Handelsplats because the commercial development in the area is very expansive, says Michael Nilsson, Establishment Manager for JCDecaux Sweden. 

Järfälla Supersize is the latest addition to JCDecaux’s popular Supersize networks, boasting billboards strategically placed along selected main routes into Stockholm. The network also includes advertising spaces located at Bergshamra, Haga Norra, and Londonviadukten, which are key junctions to and from Stockholm.