Sometimes doing something extraordinary can pay off in attracting the attention of a future employer.
Julius Tuvenvall, a student at Beckmans College of Design, leveraged JCDecaux’s help to announce his application to the advertising agency Åkestam Holst through an outdoor campaign. Julius’s self-designed ad was displayed on one of JCDecaux’s Eurosize boards on Kungsgatan in central Stockholm, strategically placed outside Åkestam Holst’s office.
“Outdoor advertising is everywhere and it’s a great way to reach broadly, but I also believe the message can be targeted at a specific person, like Magnus Jakobsson, Åkestam Holst’s Creative Director, for example. Hopefully, my creative application stands out from all the email inquiries in his inbox,” says Julius Tuvenvall.
“JCDecaux wants to encourage students to create more outdoor advertising; we need more skilled creatives with knowledge and talent in the field. Supporting a talented and creative student in making their voice heard in a fun and unique way is exciting,” says Malin Otterström, PR and Communications Manager at JCDecaux.
For Julius Tuvenvall, the choice of agency was clear, as he believes Åkestam Holst is idea-driven with great creative strength.
“I’ve been following them for quite some time and appreciate many of their campaigns. I’m simply curious about how some of Sweden’s best creatives work.”
Julius Tuvenvall has been contacted by Åkestam Holst for an interview.