The national organization GAPF, Never Forget Pela and Fadime, works against honor-related violence through education and active support for those affected.
Since 2001, Sara Mohammad has worked tirelessly to stop the honor violence happening in Sweden today.
The organization, now seen as a knowledge center regarding honor culture, is frequently used in politics and has strong ambassadors such as Camilla Thulin in collaboration with Mia Skäringer, Johan Rabaeus, and Christer Fuglesang. GAPF is also supported by the Crown Princess Couple’s foundation.
The campaign running for a week on JCDecaux’s digital network features the late Fadime Sahindahl, who was brutally murdered by her own father in the early 2000s. The headlines surrounding Fadime’s murder were numerous, and her funeral in Uppsala became a near-national event, with the royal family and then Integration Minister Mona Sahlin attending to show support.
JCDecaux’s CEO Magnus Heljeberg has been a Goodwill Ambassador for GAPF since January 2019.
– Sara Mohammad tirelessly fights against the oppression and violence faced by girls, boys, women, and men here in Sweden. Her determination to stop honor violence is admirable, and if we can assist her in the battle against these abhorrent human rights violations, we see it as an honor. The business sector needs to step forward and support these types of organizations more than it currently does.
Magnus Heljeberg, Goodwill Ambassador for the National Organization GAPF 2019. Photo: Göran Wallgren.
The campaign was developed by GAPF, JCDecaux, and House of Friends. Fadime Sahindahl’s sister proudly approved the use of Fadime’s portrait to draw attention to GAPF and their important work.
Learn more about GAPF at gapf.se