Sweden’s restaurants are struggling, but together we can help them through their toughest times. That’s the message JCDecaux is spreading with the digital outdoor format Digisize, displayed outside on streets and squares. 

The day will come when this crisis is over, and we want our wonderful restaurants to remain. We can all contribute to keeping the economy vibrant; we just need to think in new ways, says JCDecaux’s CEO Magnus Heljeberg. 

The idea was born from the simple observation that restaurants around JCDecaux’s headquarters were practically empty. And, like many others in the media industry, JCDecaux’s team usually meets clients and partners at restaurants for breakfast or lunch. 

To support the restaurant industry, JCDecaux took the initiative to create this outdoor campaign, entirely funded by the company. 

Starting Monday, JCDecaux will also treat agencies to lunch every day for three weeks. The lunch will be ordered from various restaurants and delivered to different agencies that JCDecaux collaborates with—one agency each day. The campaign runs under the hashtag #payitforwardforsweden, hoping that more will follow JCDecaux’s lead and treat customers, partners, or friends and family to food from a restaurant. 

Additionally, Friday lunches will be delivered to offices and depots where JCDecaux operates across the country. Customers who can are invited to come have lunch at JCDecaux’s office. 

In this simple way, we support the restaurant industry, and we believe everyone who can should do the same, says Magnus Heljeberg. 

The campaign runs from today, Friday, March 20, on JCDecaux Digisize for three weeks. 

Malin Otterström
Tel: 073-976 26 94
Email: [email protected]