Last week, we at JCDecaux launched an outdoor campaign to support the struggling restaurant industry, encouraging continued lunch purchases from restaurants

We also started delivering lunches to media and advertising agencies we collaborate with as a concrete way to help.

We’re receiving much love and great feedback for our initiative, and we are very happy to do something positive for our restaurants while surprising our partner agencies. It’s a win-win for everyone involved, and it’s fantastic to put a smile on someone’s face during these tough times. Together, we can make a difference, but people need to act now before even more restaurants are forced to close, says JCDecaux’s PR and Communications Manager Malin Otterström.

The campaign runs under the hashtag #payitforwardforsweden, aiming to encourage everyone who can to help restaurants survive their major crisis—which has already made thousands unemployed—by treating friends or colleagues to lunch.

Throughout the week, we have delivered about 150 lunches and will continue to deliver lunches until Easter.

For inquiries, please contact 

Malin Otterström
Tel: 073-976 26 94
Email: [email protected]