Panel Discussion on Media Investments During Corona from Tendensdagen 2020 

Moderator: Daniel Eriksson   

Panel: Magnus Heljeberg, Niclas Fröberg, Linda Palmgren, Malin Häger 

How should media strategies shift during a recession, and the role of social media during the corona crisis; the media market amidst the Corona pandemic. Media investments have sharply declined across all channels due to the Corona crisis. Meanwhile, advertisers still need to communicate; how should advertisers engage with media during a global pandemic, and how are publishers responding as the demand for information grows while revenue declines?