Check out the third “Case Presentation of the Month” this fall, featuring cases from SSF Stöldskyddsföreningen and Hjärt-Lungfonden! 

Here’s the day’s program (the film is below the program): 

Case Presentation on October 21 JCDecaux’s CEO Magnus Heljeberg and Resumé’s Editor-in-Chief Fredrik Svedjetun began with a brief discussion on the upcoming presidential election across the Atlantic. How is outdoor media being used in the election campaign in the USA? 

SSF Stöldskyddsföreningen – Are You Sure About Your Password? Digital crime is rising rapidly. Stöldskyddsföreningen is now making a major push for digital security and has launched the concept “Are You Sure?” in collaboration with Åkestam Holst. The first campaign “Are You Sure About Your Password?” has garnered significant attention by highlighting Swedes’ poor and most common passwords. Listen to Thomas Brühl, CEO of SSF, and Frida Norén, planner at Åkestam Holst, discuss the initiative. 

Hjärt-Lungfonden – It Applies Even to You and Those You Care About In the new concept “It Applies to All of Us,” Hjärt-Lungfonden starts with the fact that cardiovascular diseases are the leading cause of death in Sweden and globally. Anna Berndt, Marketing Manager, and Magnus Zackariasson, Strategist at Hjärt-Lungfonden, share insights from their work on the new communications concept, the impact achieved by moving creative capacity in-house, and how they optimized for the fragmented media landscape of our times.