Together with Brand Marketing Sweden, we kicked off the day with our creative breakfast, featuring inspiring brand journeys, valuable experiences, and fresh perspectives on what it takes to cut through the noise.

Riksbyggen – “Reality Viewing”

Isabel Lechte from Riksbyggen, joined by Anton Bolin and Sara Wenkel from BBDO Nordics, presented their latest campaign, “Reality Viewing” (Visning av verkligheten). Instead of simply talking about the housing crisis, they chose to physically build it. We gained insight into how bold creativity can address societal challenges and spark genuine engagement.

“When a societal challenge requires both public opinion and political action, simply informing people is not enough. By making the housing crisis tangible and building a campaign that extended far beyond the installation itself, we succeeded in engaging both young people and politicians with the same idea,” says Sara Wenkel, Business Director at BBDO Nordics.

Snap Inc.’s Journey in Sweden

Per Christian Strand Teslo, Head of Sales at Snap Inc. Sweden, presented Snapchat’s impressive growth in Sweden, highlighting their high-profile collaboration with NK, which featured a complete takeover of all display windows and an exclusive week-long pop-up.

We would like to extend a warm thank you to everyone who started the day with us, and an extra-special thank you to today’s brilliant speakers, Isabel Lechte, Anton Bolin, Sara Wenkel, and Per Christian Strand Teslo, for sharing your valuable insights and experiences!