Cost Per View (CPV) is the metric that shows the cost of an actual ad view, most commonly in video format. In a DOOH context, CPV becomes relevant when you want to translate investment in digital screens into a clear cost per view, rather than relying on metrics such as CPM, which is based on a thousand contacts, or CPA, which is based on an action further down the customer journey. This makes CPV particularly useful for advertisers who think in moving image and want to understand what each exposed video actually costs.

For brands that work extensively with video, this is a natural way to evaluate DOOH. The objective may be to secure a certain number of video views on large screens in public environments, where each viewing not only adds campaign weight but also builds the brand through the visual power of the format. A film on a large screen in a physical setting works differently from video in a mobile feed: it occupies space, appears within a real‑world context and can create a more tangible impression. CPV therefore becomes a way of putting a price on that specific type of exposure.

At the same time, CPV makes it easier to compare DOOH with other video formats in the media mix. When the investment can be expressed as a price per view, it becomes easier to place out‑of‑home in the same “video universe” as online video, social video formats or connected TV. That does not mean the views are identical, a DOOH view takes place in a public physical environment, whereas an online view is often individual and clickable – but the metric makes it possible to create a shared economic logic for moving‑image communication.

For advertisers, CPV therefore becomes a simple and comparable KPI for how cost‑efficiently DOOH video is being delivered. It helps assess whether the investment provides sufficient volume, visibility and quality relative to other video activity, and makes it easier to integrate DOOH into a broader moving‑image strategy where reach, attention and brand impact all matter.