JCDecaux has now officially taken over the advertising inventory at Stockholm’s 14 busiest metro stations. As of 1 May, JCDecaux is responsible for the commercial spaces in the heart of the metro network.

The takeover marks the start of JCDecaux’s implementation of its new strategy for Stockholm’s public transport system.

“It is a historic moment for JCDecaux Sweden as we now enter the metro to elevate the media experience in public transport. We are fully committed to creating maximum value for the market. The modernisation of the advertising assets is now beginning, station by station,” says Magnus Heljeberg, CEO of JCDecaux Sweden.

Construction of the new advertising formats, which will be unique in Europe, begins this week. The work will progress step by step during the spring and summer to create a more modern and effective advertising and information environment for both passengers and advertisers.

Facts: JCDecaux takeover

– Current scope: JCDecaux has assumed responsibility for all advertising space at 14 top-performing stations in Stockholm.
– Reach: These stations account for approximately 92% of total passenger flow in the metro.
– Investment: A total investment of SEK 150 million in the new infrastructure.