We are now taking the next step in the development of out-of-home advertising in Stockholm. JCDecaux has officially taken over all bus shelters in Stockholm’s A-region, comprising a total of 2,500 analogue panels and 300 digital screens. The analogue panels are already displaying current campaigns.

In parallel, we are carrying out a major upgrade of the screens. On Monday, we began replacing all existing 75″ screens with new, larger 86″ screens offering razor-sharp image quality. This is a key investment to enhance both the visual experience and the impact of campaigns.

What does this mean for you as an advertiser?

With this rollout and upgrade, you benefit from:

• Higher visibility

The large number of sites and their central locations in Stockholm’s A-region ensure your messages are exposed to a high volume of travellers, commuters and passers-by, around the clock.

• Improved legibility and clearer messages

The larger 86″ screens, combined with enhanced image quality, make it easier to absorb your message even from a distance and on the move. This delivers stronger impact, especially in environments where people are moving quickly.

• A premium experience for your brand

The combination of larger formats, higher resolution and modern design creates a more exclusive look and feel. Your campaigns gain a distinctly upgraded and contemporary expression.

With 2,500 analogue panels and 300 digital screens in Stockholm’s A-region, we now offer one of the city’s most powerful platforms for reaching people in their everyday lives. The combination of reach, frequency and high-quality sites provides excellent conditions for both brand-building and sales-driven campaigns.

Would you like to know more about the opportunities in Stockholm’s A-region, or how to best integrate the new digital screens into your media mix? Contact our sales team to learn more.