JCDecaux strengthens partnership with Childhood – advocating for children’s rights
At JCDecaux, we are proud to deepen our partnership with Childhood, an organization founded by Her Royal Highness Queen Silvia in 1999. Childhood works tirelessly to uphold children’s rights and protect vulnerable children both in Sweden and around the world. Through this collaboration, we aim to foster a safer, more equitable society for every child.
Our partnership goes beyond impactful reach via our media surfaces. It also involves raising awareness internally among our employees and externally with clients—through customer events, social media, and newsletters—to boost engagement for children’s rights.
Childhood supports local projects in 16 countries and actively prevents violence and sexual abuse against children in line with the UN Convention on the Rights of the Child. Their vision is a world where all children grow up safe, loved, and free from violence and abuse.
- “Partnerships are essential in the fight against sexual abuse of children. We must keep discussing the difficult topics – only then can we drive real change. That’s why we’re thrilled and proud that JCDecaux is now by our side. This visibility is another key piece in our zero-tolerance vision: no child should ever suffer,” says Paula Guillet de Monthoux, Secretary General of World Childhood Foundation.
As the first step in our partnership, we are supporting Childhood with a specially designed Christmas campaign displayed on one of our most central billboards in Stockholm throughout December. The campaign amplifies children’s voices through their own drawings of Santa Claus and Christmas scenes, a powerful reminder that one in four children experience sexual abuse, but it can be prevented.
- “Depicting sexual abuse against children is a profound creative challenge. By using children’s own coloring book drawings as our starting point, we were able to capture the child’s perspective in a way that feels both innocent and deeply unsettling — a contrast that makes the message far more powerful than anything we could have constructed ourselves. Christmas is also a time when vulnerability increases, which made it especially important to find an expression that truly lingers. Collaborating with experts in the field, combined with the strategic placement of the outdoor ads, gives the campaign the presence and impact that this subject demands,” say Linnéa Gardefjord and Adam Gäfvert, Art Directors, and Lena Ivarsson, Account Manager at King Advertising Agency.
Subscribe to our newsletter to learn more about our joint efforts and discover how you can get involved in creating a safer future for all children.
Read more on Childhood’s website: https://childhood.se
