What an unforgettable afternoon and evening celebrating the future of out-of-home advertising at Power of Public Space – The Launch Event!

We were thrilled to welcome leading voices from media, entrepreneurship, politics, and marketing. Their insights offered fresh perspectives on shaping tomorrow’s public spaces and harnessing OOH as a transformative force in urban life.​

• Jean-François Decaux (Co-CEO, JCDecaux Group) and Magnus Heljeberg (CEO, JCDecaux Sweden) opened with a powerful vision of how digitalization turns cities into dynamic communication hubs, spotlighting Stockholm’s MetroVision as “the world’s largest subway cross-track digital screen.”​
• Erik Modig, leading market researcher, unpacked the science of massive impact and the “Super Bowl Effect” in OOH campaigns.​
• Stefan Johansson (S) and Dennis Wedin (M) explored public-private partnerships for safer, more vibrant urban environments.​
• Media agency CEOs – Nike Carlstoft (Dentsu), Lina Lindén (WPP), Fredrik Eriksson (OMG), Ragnar Tingström (Scream), and Robin Cavonius (Precis Digital) debated investment strategies, balancing brand equity with data-driven ROI.​
• Ash Pournouri (Founder & CEO, UNLTD Group) inspired with bold takes on entrepreneurship, creativity, and media innovation.​
• CMOs Victoria Adolfsson (Coca-Cola), Jim Carlberg (Samsung), and Lennart Schultz (Reitan) shared how public spaces drive emotional, high-impact brand experiences.​

The night exploded with Thomas Stenström‘s high-energy performance, igniting the dance floor and capping off an epic evening.​

Grateful to all speakers, guests, and partners who powered this milestone. As Jean-François Decaux put it: “JCDecaux is number one worldwide, we grow through creativity and innovation.”

Photo: Smajl Studio, Magnus Svensson and FIVE Sweden