JCDecaux, Sweden’s leading outdoor advertising company, has won the public tender for advertising in bus shelters across the Uppsala Region. The five-year agreement, commencing on 1 February 2026, further strengthens JCDecaux’s presence in Sweden’s 25 largest cities and offers advertisers unrivalled access to some of the country’s most affluent and hard-to-reach audiences.

Under the agreement, JCDecaux has been granted the exclusive rights to manage advertising spaces in Region Uppsala’s bus shelters. Uppsala, Sweden’s fourth largest city, represents a strategically important market characterised by its two universities, a young and highly educated population, and strong purchasing power.

The contract includes approximately 200 advertising faces across 100 shelters. This partnership complements JCDecaux’s existing national network, further expanding the company’s reach in Sweden’s key economic regions.

Sales Director Cecilia Ottobre sees significant opportunities in the newly awarded contract:

– “Together with our networks in Sweden’s 25 largest cities, we can now offer advertisers even broader reach in the regions where people live, travel and shop the most. Uppsala is an exceptionally important market for our clients, and we look forward to working closely with Region Uppsala to develop the outdoor medium and deliver an attractive product that truly drives business impact in one of Sweden’s most dynamic regions.”

For more information, please contact:
Malin Otterström
Head of Communications, JCDecaux Sweden

Photographer: Oscar Ekholm, Unsplash