Creative Breakfast with McDonald’s and Google

This morning featured an inspiring creative breakfast in collaboration with Sveriges Annonsörer. Two groundbreaking campaigns were presented, highlighting how innovation can drive both sustainability and creativity. 

McDonald’s Sweden and NORD DDB showcased their award-winning campaign “Deal with the Trash.” As part of McDonald’s sustainability efforts, users can scan packaging to receive offers in McDonald’s app. The campaign, in partnership with Keep Sweden Tidy, aims to reduce littering and inspire better consumer behavior. 

Google and Monks displayed their AI-driven campaign that transformed the streets of Stockholm into a magical winter wonderland during Christmas. Using AI-powered features in Google Pixel and digital billboards from JCDecaux, interactive scenes like gingerbread bridges and giant Christmas gifts were created, while AI offered creative gift ideas. The campaign demonstrated how technology can create engaging experiences in digital environments. 

A big thanks to Michaela Bognäs, Jesper Andersson, Nora Strandberg Henriksson, and Viktor Thunmarker for fantastic presentations!